Social Media Strategies In Less Than Twenty Minutes A Day


Social Media Strategies In Less Than Twenty Minutes A Day

Social media strategies- the beginning

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Small business marketers tend to avoid social media or are reluctant to jump on the social media wagon.  While there are various reasons, the biggest reason was simple.  They did not believe in the value of social media when it came to collecting fans and followers.

Social media strategies– learn about the value of social media strategies

Today more than ever, that has changes and the value of social media has become obvious to small businesses and major brands everywhere.

So now that you understand the value of social media and the notion it is not going away, it’s time to connect with customers and drive new business.  At the same time, you need a simple straight forward strategy you can use and implement daily.  I will be the first to admit that keeping up with YouTube, FaceBook, Twitter and MySpace can be more than overwhelming.  Here is a simple day to day strategy and technique for staying on top of social media marketing in less than 15 minutes a day.

Social Media Strategies #1.  Blogging (5 minutes)

Review the latest headlines of posts on the influential blogs in your industry. Setting up an RSS feed makes easy to see them all in one place. Read a few, and post comments on one or two (with your Twitter handle or website attached, if possible). This helps to make readers aware of your brand and builds your online network

Social Media Strategies #2.  Facebook/Myspace (5 minutes)

Spend the first few minutes minute scanning your company Facebook wall or MySpace account to answer any new posts, comments or questions from fans and customers. Next, post an update, add a new product photo, or link to a story about something relevant to your industry. Aim for one new Facebook and My Space post per day. If you’re short of ideas, look at current events. Need to drum up business during a particularly the summer months for example? Come up with a fun Facebook coupon code (such as HEATWAVE) for any customer who gets two friends to “like” your page that week.

Social Media Strategies #3.  Tweeting (4 minutes)

Do a quick search on trending news in your market niche. Find a few stories that might be of interest to your customers or market niche. Tweet one, and schedule a few others to be automatically sent from your Twitter account later in the day.

Social Media Strategies #4.  Pin It (2 minutes)

Find or upload several images that relate to your brand and “pin” them to your Pinterest boards. Don’t over think it. Did you recently witness a great example of customer service, like homemade cookies at the check-in desk of your hotel? Pin that photo under “Inspiration” or “Customer Service.”

Social Media Strategies #5.  Referrals (3 minutes)

Referral is often over looked and one of the best avenues for finding new customers.  Offer your customers special discounts or coupons for referring you to them.  Heck, just asking if there is anyone they know who might benefit from your products and services is enough to snag some new customers.

Social Media Strategies #6.   Give Some Gratitude (1 minute)

Did a customer rave about you on some social media channel?  If it was Twitter, Tweet back and say thank you. If it was in blog or forum, sign in and leave a thanks for the vote of confidence message.  The same goes for positive reviews on Yelp and other social media forums. Expressing gratitude humanizes your business and makes people want to be a part of your social circle. Take the time to thank customers personally and your business will grow.

When it comes to social media strategies don’t forget your regular blog posts.  Visit our web site internet skill and internet tools to explode your blogging efforts and use our ping you blog and RSS feed for just $5.00.  It’s a solid affordable strategy for getting found online and for getting top ranking in Google.

Social media skills are valuable for connecting with your customers and markets and building your small business online.

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Internet Marketing Tools For Advertising Sites- Their (KPI) Key Performance Indicators


Internet Marketing Tools For Advertising Sites- Their (KPI) Key Performance Indicators

Internet Marketing Tools

KPI- Internet Marketing Tools

Internet marketing tools for measuring online performance

As everyone knows by now, there are basically 4 different types of business models on the web.  In a previous post I reviewed the best internet marketing tools- KPI for e-commerce.  Now it’s time for the second online business model called advertising.  Review e-commerce interenet marketing tools KPY now.

When it comes to internet marketing tools, the best performing advertising models know what drives their online performance.  Read this article now to learn what the KPI key performance indicators and internet marketing tools used to drive advertising, to help benefit you and your company.

Internet Marketing Tools- quick glance

Let’s take a quick look again at the basics of internet marketing tools for the advertising businesses online:  Advertising- The basis for making money on advertising sites is the ability to sell electronic advertising in this model. models already discussed.

Internet Marketing Tools -advertising key performance indicators:

The advertising model for online businesses dictates that new visitors are acquired and that they view as many different pages and pieces of content as possible in order to generate advertising views for the website’s “customers”. The recommended performance indicators reflect this focus.

1. Internet marketing tools to consider- Overall Traffic Volumes. Because advertising views are so closely tied to page views it is worthwhile to keep track of changes in overall traffic volume to the website (Traffic – Brief Traffic Analysis).

2. Internet marketing tools a must know- Number of Visits. Similar to overall traffic volumes, watching for changes in the number of visits to the website can help predict whether more or fewer advertising views will be available (Traffic – Traffic Summary).

3. Internet marketing tools that are critical- Percent New Visitors. Because the advertising model depends on the near-constant input of new visitors, monitoring the percentage of new visitors to your site is extremely important (Visitors – New Visitors).

4. Internet marketing toosl- Percent Returning Visitors. Much like monitoring the percent of new visitors to the site, watching how the percent of returning visitors changes will help you keep track of visitor retention (Visitors -Frequent Visitors).

5. Internet marketing tools- Page “Stickiness“. For key landing pages on your website (home page, marketing response pages) you want to ensure that visitors are responding to your marketing materials but getting no further than the first page (Pages – Entry Page, Exit Page).

6. Internet marketing tools- Referring Domains. Keeping track of the top 10 or so websites that are sending you traffic will help determine whether online business partners are performing as expected (Referrers – Referring Sites).  Note: This concerns not only websites. Tracking organic traffic, i.e. brought by search engines is also important if not even more important. This traffic is free, so concentrate your optimization efforts on search engines that bring the most visitors (Referrers – Search Engines).

7. Internet marketing tools- Search Keywords and Phrases. Keeping track of the top search engine words and phrases that are driving traffic to you will help ensure that your content is what inbound visitors are actually looking for (Referrers – Search Keywords, Pages Found on Keywords).

8. Internet marketing tools- Percent of Visits Under 90 Seconds. Dramatic changes in this percentage can indicate either much better or much worse reach in your marketing campaigns. Either should be responded to proactively (Pages – Page Stickiness).

9. Internet marketing tools- Average Pages Viewed per Visitor. Knowing how many pages, and advertising views, you can expect the average visitor to see is helpful when selling advertising units. Monitoring for changes in this number is important to ensure advertising delivery (Pages – Views per Visit).

10. Internet marketing tools- Entry Pages and Content. Keeping track of the top 10 pages and content areas where visitors are most likely to begin their visit will help identify key pages in which the advertisers may be interested (Navigation – Entry Pages, Pages – Popular Pages).

11. Internet marketing tools- Average Time Spent on Site. Longer visits typically mean greater interest in content and more advertising views, so large changes in average time spent should be monitored (Navigation – Site Stickiness).

12. Internet marketing tools- Key Conversion Rates. Any conversion rate on your website that will lead to increased retention and loyalty should be monitored closely. Examples include newsletter sign-up, alert features and chat or newsgroup application sign-up.

13. Internet marketing tools- Activity of “Retained” Visitors. If you have the ability to determine the number of page views, visits, visitors and average time spent for returning visitors it is worthwhile to separate out that reporting to watch for changes in the activity of the retained audience.

These are the key performance indicators for the advertising model.  Review these internet marketing tools for advertising frequently and measure your results often.

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New Skills- Blogging Using Authority Or Expert Bloggers- Learn The Difference By Learning New Skills

Learn New Skills Blogging
New Skills Blogging

New Skills – why blog about blogs?

Recently I posted an article about the different types of websites available on the internet.  The feedback was very positive.  Most people never knew the various types of websites and most of you found it helpful when you searched online.

New Skills-the two types of blogs in simple terms

There are basically two types of logs out there in the blogosphere:

1 is an authority blog

2 the other is an expert blog                              

New Skills – how to tell the difference

An authority blog spends their time linking out to expert sites.  It goes something like this.  Hey readers, check out the great information on monetizing your blog at  They bring value some value to the contents, but what they are really doing is sending you to an expert on the subject, or certainly someone that had more life experience with the subject so they can offer deeper experience to  the subject in the way of contents.  The long and short of an authority site is to redirect you to the expert so they use what we call- outbound links.

The opposite site of the same coin is the expert.  These bloggers deliver invaluable content, rich dynamic information and real life experience  about the subject you queried when you searched online.  Expert blogs have links coming in to them.  For example, want to learn new skills, then we are the expert blogging site and other bloggers send their readers to read more of what we write about on any particular subject.

Learning New Skills- why it matters to understand the difference

It’s important if you want to go to the original source of the subject, the resident expert-  per say.  Then you know whatever else you read there will be rich content, right on point and all in one place.  Most people who search online line do not want to be redirected to other sites.  They are searching for specific information and want to find it one click, not click after click to oh yeah…here it is after 30 minutes of .spinning your browser and wasting your valuable time.

Next time you are on a new blog for the first time, notice if the blogger sends you somewhere else for the basic information, or for more information.  If they do, chances are they are authority bloggers.  Also, when you finally do find everything you want and need on the subject, you can know they are an expert bloggers and return to them down the road for more information.

Learning New Skills- who to use expert and authority bloggers

Keep two lists: one for authority blogger the other for expert bloggers.  The next time you search for information, go back to your expert bloggers first.  Chances are if they cover the subject of interest, you will be sure to find everything you need there.  If you need more insight, than you can go to your expert bloggers and see where they take you.

Learn New Skills Blog Resource Box

George Napoli is both an author: Be Thinkful©, as well as an entrepreneur having coached and trained thousands of employees and entrepreneurs in high level skill sets in Leadership, Six Sigma, Management Training and a wide range of high level- life changing skill sets like thinking, creativity and innovation and change. I am a Professional Blogger and Professional Internet Marketer. I am fortunate to hold Masters Certificates in Human Resource Development, Strategic Organizational Leadership and a Master Black Belt in Six Sigma, all from Villanova University.

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