Influence And Persuasion: There Is No Secret, But There Are Golden Keys From Learn New Skills Blog
Influence and persuasion– notable quotes
As Plato observed, “persuasion is the key to power.”
“The greatest ability in business is to get along with others and to influence their actions.” John Hancock
How many phone calls do you get at home from telemarketers? We now seem to be getting more and more on our cell phones. Now, if I don’t recognize the number, I won’t answer it. But it gets worse. While text messaging from people trying to convince you buy something, or take some action isn’t that bad right now, trust me, it will grow in magnitude over the next twelve months. And as far as emails, they have taken over the majority of emails I get and they are very annoying.
Influence and persuasion- an important skill set
Learning new skills like influence and persuasion is a very important. To keep this post length a little shorter, the post will come in 2 parts. In the 2nd post I will show you the
- 3 golden keys to influence and persuasion
- Supported by modern techniques
- The insight to the performance tools you can use everyday to be more effective in areas of influence and persuasion.
- Learning how to be an effective influencer
In this post, I will deliver the meaning and the difference between the two subjects as well as the background to influence and persuasion, and why it is the golden keys to the golden treasure!!! A side footnote: Influence and persuasion is obviously about selling. But typically, sales are transactions: You receive money from a customer for the benefits they receive from buying your product. This post is not about selling a product or service, but about getting people to understand and accept your ideas.
Influence and persuasion- the essence of the meanings
Influence and persuasion is all also about how to convince others to understand and accept your ideas or solutions to problems. Basically anytime you need to convince someone to your way of thinking.
Influence and persuasion- we experience thousands of times a year
We literally give thousands of presentations a year in our normal daily lives. Every day we experience problems and issues that need these skills; the clerk in the store who won’t accept a return on a product because the package is open. You want to go out for dinner but you can’t seem to agree on what restaurant. Maybe your boss is looking at two different approaches and you want him to take yours. Influence and persuasion helps get the results you need along life’s journey.
Influence and persuasion is common place in our daily lives. For example, while listening to the TV at breakfast, a number of advertisements will be presented to you in such a short time frame: one for a new breakfast bar you eat on the go that helps you lose weight, or, how about driving to the golf course where billboards and signs on the sides of the road flourish. Even on buses and occasional car and truck people try to convince viewers to consider certain products.
Influence and persuasion is being used everywhere, by everyone, yes, even the little boy next door who knocks on your door and says, “Good morning Mr. Wilson,” would you like to buy a holiday wrap to support my Scout troop’s plans to take a camping trip this Summer? Some forms of influence and persuasion can be very, very powerful.
Defining influence and persuasion– the meanings defined
If you want to really develop a deep understanding in the field of influence and persuasion, than a good place to start is with the definition of the words themselves. These words are often used interchangeably, however, if you want to nurture a deeper understanding of the subject you need to start with a deeper understanding of their definition.
Influence and persuasion- all about influence
Influence is a catch-all term. Whenever you attempt to deliberately direct or change a person’s thoughts, feeling or behaviors than influence is said to have occurred.
Influence is trendy. What passed for influence last year or last month may not be influence at all today. Influence is free to change, which it does on its own accord. We must we be creative to remain relevant. “Leadership is Dead”: How Influence is Reviving It, is a new book by Jeremie Kubicek, explaining how to become truly influential: by overcoming the desire for self-preservation, a tendency that sabotages many leaders today. Long story short: Influence is personal—customized by your current circumstances, interests and preferences.
The problem is that influence is also the most underused tool and asset in the world. And the primary reason is- the enemy of influence is a universal human trait we mentioned earlier: self-preservation. Because of that, the approach today is much softer than ever before. You influence by establishing trust first and foremost. That is the current perspective on the subject of influence. Hard selling is absolutely out today. The days of selling on the premise of instilling fear: you need this insurance policy to protect your family in the future, is now replace with a much softer approach- life insurance is prudent for smart people and a basic stepping stone in the financial planning process.
Influence and persuasion- all about persuasion
Persuasion is a powerful force in daily life and has a major influence on society as a whole. Persuasion is a part of education and learning. Persuasion is also a part of recreation and relaxation. This might be true in some scenarios, but persuasion isn’t just a pushy salesman trying to sell you a car, or a television commercial enticing you to buy the latest and greatest product. Persuasion is often more effectual than force. The key elements of this definition of persuasion are that: persuasion is symbolic, utilizing words, images, sounds, metaphors, etc. and that it involves a deliberate attempt to influence others.
Persuasion is really a subset of Influence. It is when you use communication to try and deliberately change a persons’ attitude. If a person’s attitude has changed then persuasion has occurred.
It’s a subtle but important difference. Each of the terms above is concerned with deliberate change- but they are different in that persuasion requires a certain level of communication such that an attitude change is adopted by the person. This communication is likely to be a combination of verbal and non-verbal messages. Influence on the other hand can be achieve without any communication and is directed to achieving a specific external behavioral change without gaining any change in the person’s attitude.
Social Influence investigates the causes of human change–whether that change is a behavior, an attitude, or a belief.
Persuasion attempts to win “the heart and mind” of the target (group or individual; in this case maybe your teen). Thus, in order to persuade you must bring about a change in attitude, which is basically an emotion-based change.
With the foundation set, my next post will deliver the three keys to influence and persuasion, some basic techniques to develop the new skill, as well as a powerful tool to make influence and persuasion a systematic process, every time you need to influence others or persuade in some way. Best of all, you will discover what it means to be a real “influencer”.
George Napoli is both an author: Be Thinkful©, as well as an entrepreneur having coached and trained thousands of employees and entrepreneurs in high level skill sets in Leadership, Six Sigma, Management Training and a wide range of high level- life changing skill sets like thinking, creativity and innovation and change. I am a Professional Blogger and Professional Internet Marketer. I am fortunate to hold Masters Certificates in Human Resource Development, Strategic Organizational Leadership and a Master Black Belt in Six Sigma, all from Villanova University.
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