Learning New Skills– Internet Marketing And The Four Core ElementsTo Successful Integration.
Learning New Skills- Internet Marketing
Once you understand these four elements, you will begin to master the world of internet marketing. Everything you do to market your business online by attracting visitors, ultimately falls under one of these four components. Successful internet marketing uses an integrated approach to all four core elements.
Learning New Skills- Internet Marketing and the four core elements
- SEO- Search Engine Optimization
- SEM- Search Engine Marketing
- SMM- Social Media Marketing
- Web Analytics- Measuring the results of your efforts to attract traffic
Learning New Skills– Internet Marketing a deeper review of each of these core four elements for a more clearer understanding of what they actually mean:
SEO- search engine optimization is all about marketing to the search engines. Bing, Yahoo and Google are all search engines. When you market to search engines you follow a set of rules and procedures that these search engines look for. This is the first component and without a doubt the most important. It includes the subject of keywords, fine tuning each web page for optimization and web submissions to mention just a few for right now.
SEM- search engine marketing starts right after you have optimized your website for the search engines. This component is all about marketing to humans, unlike SEO which was all about marketing to search engines. This new skill set includes affiliate marketing, link building, content publishing for online/offline pages, PPC campaigns which is pay per click advertising. These are just a few to mention so you know some of things it includes.
SMM- social media marketing is all about internet marketing through social media channels like Facebook, Myspace Twitter and all the others. SMM is all about sharing contents with like minded communities and other media that attracts customers to your website.
Web Analytics– is the measurement, collection, analysis and reporting of internet data for the purposes of understanding and optimizing web usage.
Everything you do with these four core elements supports the universal objectives of driving traffic to your website and converting prospects into customers, once they get there.
Each of these four core elements includes a completely distinct and different body of knowledge for the information and tools you will need to be successful at internet marketing. Each element comes with its own set of rules and procedures. You will learn them all along this journey. Stay with us.
In our next post we have to get through the different business models online, so that you understand the types of models and their primary objectives. With that behind us, we will be able to start our introduction and the journey along the path of internet marketing, crossing the t’s and dotting the i’s along the way.
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George Napoli is both an author: Be Thinkful©, as well as an entrepreneur having coached and trained thousands of employees and entrepreneurs in high level skill sets in Leadership, Six Sigma, Management Training and a wide range of high level- life changing skill sets like thinking, creativity and innovation and change. I am a Professional Blogger and Professional Internet Marketer. I am fortunate to hold Masters Certificates in Human Resource Development, Strategic Organizational Leadership and a Master Black Belt in Six Sigma, all from Villanova University.
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