New Skills- Internet Marketer And The Evolution of Internet Marketing
Learn New skills- Internet Marketer
When it comes to new skills for marketing a business, there is no better skill set today than being an Internet Marketer. I am fortunate to have just received (feb. 2012) my PIM designation. PIM stands for Professional Internet Marketer. That designation provides me all the internet skills and tools and skills required to successfully market online products and services for myself, or others.
Learn New Skills– internet marketer and the evolution of internet marketing
I have been involved in creating and marketing consumer products forever. I’m not about to tell you how many years, as you may consider me “old news”. I have sold every major retailer from east to west and north to south. I know how to brand a consumer product and I know how to market it successfully through mass merchandising retailers we well as online. (Check out www.yumdropsflavoring.com and you will see one of my consumer branded product creations and online business models). More on Yum Drops™ flavoring later, since there is a ton of information we will learn from just studying that website as the journey of internet marketing continues.
Learn new skills- the evolution of marketing
It’s time to get back to the storyline of this post. Every ten years, I purchase a new marketing manual. Besides putting me to sleep at night, it keeps me abreast of changes and trends in marketing. Look how marketing has evolved and the role internet marketing plays in 2012.
- 1981 old fashion,100% traditional organic marketing to mass markets
- 1991 85% was traditional organic marketing to mass markets, 15% e-marketing to mass markets
- 2011- 35% e-marketing to niche markets and 65% traditional organic marketing
Learn new skills- the role of the Internet Marketer
Let’s review the role of the Internet Marketer and the subject of internet marketing in terms even I can understand. The universal role for the internet marketer is to drive traffic. To be more accurate, it’s to attract traffic and there is a big difference between then and we will get into that as the subject comes up. Internet marketing therefore, is all about attracting traffic to your website or blog.
Now we know the high A of internet marketing: attracting visitors to your site, so let’s move forward.
New Skills- internet marketer formal definition for the records
The Internet Marketer utilizes the body of knowledge called internet marketing. This is a broad term that envelops all forms of advertising and marketing for a businesses, marketing companies, professionals, and individuals that market their products and services over the internet. Stay focused on the universal objective of internet marketing: attracting traffic or visitors and you won’t be consumed by all the extras.
In this post I have reviewed what an Internet Marketer does and what internet marketing is about. ALong this journey, I will venture into the basics and advanced internet skills and tools you can use to successfully market your own business online. You can market products, services, information almost anything you decide to market. Learn this once, and you will know all the tricks and secrets to being a successful internet marketer. But remember this, the journey is long but the rewards from these new skills are well worth the effort.
At the same time, along the internet marketing journey, I will mix in some posts for learning new skills besides internet marketing like: Forecasting: finding trends and patterns to identify that next big idea, as well as including learning new skills for work, for business development and just for fun.
While you may not have the PIM designation when this journey is complete, you will have all the internet skills and tools to be successful at internet marketing. I may even turn this into a live case study and membership site to reveal how I launch a new online business model, each step of the way. If I do, you will then see how effective I am at attracting customers and getting them to take the actions that your business model dictates. By the way, taking some action is the second universal objective for the Internet Marketer and internet marketing. (You will learn all about the 6 types of internet business models, and their online objectives in a couple of posts from now. You won’t want to miss this information.)
In my next post, Learn New Skills will reveal the four components of integrated internet marketing. Don’t miss the boat.
George Napoli is both an author: Be Thinkful©, as well as an entrepreneur having coached and trained thousands of employees and entrepreneurs in high level skill sets in Leadership, Six Sigma, Management Training and a wide range of high level- life changing skill sets like thinking, creativity and innovation and change. I am a Professional Blogger and Professional Internet Marketer. I am fortunate to hold Masters Certificates in Human Resource Development, Strategic Organizational Leadership and a Master Black Belt in Six Sigma, all from Villanova University.
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