Category Archives: education

Learning New Skills- Internet Marketing And The Four Core Elements To Succesful Integration

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Internet Marketing And The Four Core Components To Integration

Internet Marketing And The Four Core Components To Integration

Learning New Skills– Internet Marketing And The Four Core ElementsTo Successful Integration.

Learning New Skills- Internet Marketing  

Once you understand these four elements, you will begin to master the world of internet marketing.  Everything you do to market your business online by attracting visitors, ultimately falls under one of these four components.  Successful internet marketing uses an integrated approach to all four core elements.

Learning New Skills- Internet Marketing and the four core elements

  1. SEO- Search Engine Optimization
  2. SEM- Search Engine Marketing
  3. SMM- Social Media Marketing
  4. Web Analytics- Measuring the results of your efforts to attract traffic

Learning New Skills– Internet Marketing a deeper review of each of these core four elements for a more clearer understanding of what they actually mean:

SEO- search engine optimization is all about marketing to the search engines.  Bing, Yahoo and Google are all search engines.  When you market to search engines you follow a set of rules and procedures that these search engines look for.  This is the first component and without a doubt the most important.  It includes the subject of keywords, fine tuning each web page for optimization and web submissions to mention just a few for right now.

SEM- search engine marketing starts right after you have optimized your website for the search engines.  This component is all about marketing to humans, unlike SEO which was all about marketing to search engines.  This new skill set includes affiliate marketing, link building, content publishing for online/offline pages, PPC campaigns which is pay per click advertising.  These are just a few to mention so you know some of things it includes.

SMM- social media marketing is all about internet marketing through social media channels like Facebook, Myspace Twitter and all the others.  SMM is all about sharing contents with like minded communities and other media that attracts customers to your website.

Web Analytics– is the measurement, collection, analysis and reporting of internet data for the purposes of understanding and optimizing web usage.

Everything you do with these four core elements supports the universal objectives of driving traffic to your website and converting prospects into customers, once they get there.

Each of these four core elements includes a completely distinct and different body of knowledge for the information and tools you will need to be successful at internet marketing.  Each element comes with its own set of rules and procedures.  You will learn them all along this journey.  Stay with us.

In our next post we have to get through the different business models online, so that you understand the types of models and their primary objectives.  With that behind us, we will be able to start our introduction and the journey along the path of internet marketing, crossing the t’s and dotting the i’s along the way.

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George Napoli is both an author: Be Thinkful©, as well as an entrepreneur having coached and trained thousands of employees and entrepreneurs in high level skill sets in Leadership, Six Sigma, Management Training and a wide range of high level- life changing skill sets like thinking, creativity and innovation and change.  I am a Professional Blogger and Professional Internet Marketer.  I am fortunate to hold Masters Certificates in Human Resource Development, Strategic Organizational Leadership and a Master Black Belt in Six Sigma, all from Villanova University.

This post is property of Learn New Skills Blog.  You may reproduce this post; Learn New Skills- The Professional Internet Marketer And The Evolution of Internet Marketingonly in its entirety, including resource information and maintaining active links.

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Learn New Skills- The Professional Internet Marketer And The Evolution of Internet Marketing

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Internet Marketer

Internet Marketer And Internet Marketing

New Skills- Internet Marketer And The Evolution of Internet Marketing

Learn New skills- Internet Marketer

When it comes to new skills for marketing a business, there is no better skill set today than being an Internet Marketer.  I am fortunate to have just received (feb. 2012) my PIM designation.  PIM stands for Professional Internet Marketer.  That designation provides me all the internet skills and tools and skills required to successfully market online products and services for myself, or others.

Learn New Skills– internet marketer and the evolution of internet marketing

I have been involved in creating and marketing consumer products forever.  I’m not about to tell you how many years, as you may consider me “old news”.  I have sold every major retailer from east to west and north to south.  I know how to brand a consumer product and I know how to market it successfully through mass merchandising retailers we well as online.  (Check out www.yumdropsflavoring.com and you will see one of my consumer branded product creations and online business models).  More on Yum Drops™ flavoring later, since there is a ton of information we will learn from just studying that website as the journey of internet marketing continues.

Learn new skills- the evolution of marketing

It’s time to get back to the storyline of this post.  Every ten years, I purchase a new marketing manual.  Besides putting me to sleep at night, it keeps me abreast of changes and trends in marketing.  Look how marketing has evolved and the role internet marketing plays in 2012.

  • 1981 old fashion,100% traditional organic marketing to mass markets
  • 1991 85% was traditional organic marketing to mass markets, 15% e-marketing to mass markets
  • 2011- 35% e-marketing to niche markets and 65% traditional organic marketing

Learn new skills- the role of the Internet Marketer

Let’s review the role of the Internet Marketer and the subject of internet marketing in terms even I can understand.  The universal role for the internet marketer is to drive traffic.  To be more accurate, it’s to attract traffic and there is a big difference between then and we will get into that as the subject comes up.  Internet marketing therefore, is all about attracting traffic to your website or blog.

Now we know the high A of internet marketing:  attracting visitors to your site, so let’s move forward.

New Skills- internet marketer formal definition for the records

The Internet Marketer utilizes the body of knowledge called internet marketing.  This is a broad term that envelops all forms of advertising and marketing for a businesses, marketing companies, professionals, and individuals that market their products and services over the internet.  Stay focused on the universal objective of internet marketing: attracting traffic or visitors and you won’t be consumed by all the extras.

In this post I have reviewed what an Internet Marketer does and what internet marketing is about.  ALong this journey, I will venture into the basics and advanced internet skills and tools you can use to successfully market your own business online.  You can market products, services, information almost anything you decide to market.  Learn this once, and you will know all the tricks and secrets to being a successful internet marketer.   But remember this, the journey is long but the rewards from these new skills are well worth the effort.

At the same time, along the internet marketing journey, I will mix in some posts for learning new skills besides internet marketing like: Forecasting: finding trends and patterns to identify that next big idea, as well as including learning new skills for work, for business development and just for fun.

While you may not have the PIM designation when this journey is complete, you will have all the internet skills and tools to be successful at internet marketing.  I may even turn this into a live case study and membership site to reveal how I launch a new online business model, each step of the way.  If I do, you will then see how effective I am at attracting customers and getting them to take the actions that your business model dictates.  By the way, taking some action is the second universal objective for the Internet Marketer and internet marketing.  (You will learn all about the 6 types of internet business models, and their online objectives in a couple of posts from now.  You won’t want to miss this information.)

In my next post, Learn New Skills will reveal the four components of integrated internet marketing.  Don’t miss the boat.

George Napoli is both an author: Be Thinkful©, as well as an entrepreneur having coached and trained thousands of employees and entrepreneurs in high level skill sets in Leadership, Six Sigma, Management Training and a wide range of high level- life changing skill sets like thinking, creativity and innovation and change.  I am a Professional Blogger and Professional Internet Marketer.  I am fortunate to hold Masters Certificates in Human Resource Development, Strategic Organizational Leadership and a Master Black Belt in Six Sigma, all from Villanova University.

This post is property of Learn New Skills Blog.  You may reproduce this post; Learn New Skills- The Professional Internet Marketer And The Evolution of Internet Marketing only in its entirety, including resource information and maintaining active links.

 

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New Skills-Influence And Persuasion: Three Golden Keys And More- 2nd Post

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New Skills- 3 Golden Keys to Influence and Persuasion

New Skills- 3 Golden Keys to Influence and Persuasion

New Skills-Influence And Persuasion:  Three Golden Keys And More

New skills- Influence and persuasion an important skill set part 2

In our first post, we mentioned how important it is to learn new skills like influence and persuasion.  We also laid the groundwork and basics for the subject of influence and persuasion.  To keep that post length a little shorter, we broke it into 2 parts.

In this post we will show you the:

  • 3 golden keys to influence and persuasion
  • Modern techniques that makes you effective
  • The insight to the performance tools Presentation Master you can use In my first attempt at trying to sell a product

New skills– Influence and persuasion a quick review: what’s the difference again?

The American Heritage Dictionary defines manipulation: “Shrewd or devious management, especially for one’s own advantage”.  This is most fitting when discussing the difference between influence and persuasion compared to manipulation.   There is no way we can leave this difference out of the article.

With influence and persuasion, it’s all about the opportunity for two people to come together on an opinion that is mutually beneficial. No one wins if someone loses and manipulation or hard selling tactics is not effective long term. In order for you to be successful long term with selling your thoughts and ideas, it has to be a win-win.

New skills- influence and persuasion the 3 golden keys:

  1. The emotional connection
  2. Trust
  3. Listeners point of view

New skills- Influence and persuasion the emotional connection is the 1st key

Do you have trouble getting your thoughts or ideas across? When you speak, do others listen to you, or do you feel your listener wandering?

Effective influence and persuasion is basic communications for “convincing” others.  This new skill is essential in business and everyday life. According to Bert Decker’s book: “You Have To Be Believed To Be Heard”, the most powerful communications reaches not only the mind but also the heart. I highly recommend this book for persuading and influencing others.

Influence and persuasion- trust is the 2nd key

It comes down to a simple question. Who will they trust?  At the end of the day, it always comes down to trust.  Do you trust them, or not?  Do you believe what they are saying, or not?  Is this person credible, or not?

Trust is so valuable that we spend our entire lives building trust and credibility, and rightfully so.  The more effective we are in doing that, the more successful you will be when it comes to influence and persuasion.

Influence and persuasion- listener’s point of view is the 3nd key

OK listeners, listen up!!!.  This is 2012, hardly a new year by now.  Get this right and you will have a happy new year.  The “listeners’ point of view is the foundation, cornerstone and starting point for influence and persuasion.   When you get this right and have the other two keys in place…it’s like presto.  Being effective at influence and persuasion opens the golden treasures to being more successful, more productive and more valuable….and more influential.  You are what we call- a person of influence.

In the next generation of influence and persuasion, it’s not really about you.  No one cares that you have a great idea.  Nobody is really interested in the products you sell.  When you get the right perspective on how to influence and persuade, you will be more effective and more successful at it.

You must know and understand your listener.  When you start off with “I have this great (product or idea or whatever the situation) I know you will like”, you just triggered the self preservation mechanism I discussed in the first post.  If your listener hasn’t already said no, he is already thinking no.

New skills- influence and persuasion is all about knowing your listener

In business you need to identify what they call the pain, or problem area:  When you know your listener, you know what:

  • Keeps them from falling asleep?
  • They are they really concerned about?
  • Frustrates them?
  • They are angry about and who are they angry with?
  • What they have to do and must do in their business to succeed or to grow it to the next level

In your personal lives, you identify the pleaser:  When you know your listener, you know what:

  • They truly desire most?
  • Excites your listener?
  • Appeals to them being happy?

New skills-influence and persuasion answering the two most important questions

Since influence and persuasion is used in both our everyday lives and in business, I will give you approaches to both perspectives.  When you can identify the top two pains of your listener, you are ready to start your presentation for the business perspective.  When you can identify the top two pleasers for your listener, you are ready to start your presentation for the personal perspective.

A quick comment on presentations.  A presentation is how you get others to understand and accept your ideas. In simple terms, it has an

  • Opening- with the listener’s point of view
  • Body- what you are trying to get others to understand or accept your ideas on
  • Benefits- why this solves the pain or pleaser
  • Answers to objections- why the benefits solve the issues
  • Call to action- to do something by a certain date

Here are the simple steps to influence and persuasion for a successful presentation and in this sequence.

  1. Start with the listeners point of view
  2. Show them how benefits solve the problem
  3. Prepare a list of objections that they will most likely have
  4. Summarize the listeners point of view again
  5. Have them take the action you want by a certain time frame.

Here are two examples.  The first is convincing someone on a new idea you have, the second is convincing your friends that Saturday night dinner is at the place you want to go, even though everyone has their favorite spot in mind.

Selling your idea on a new product you developed:  “Dan I know you want to attract new markets and increase your company’s profits.  New products are the heart beat of every company, especially when they appeal to your target customers and meet your profit objectives.  My idea will help you deliver those customers and add more profit to your bottom line.  You may be thinking, how can I afford to develop new products or spend money to buy them.  Dan, you don’t have to, in fact you don’t even need to buy my super widget product.  We can do a joint venture, and I will make 8% on any sales you make and I will help you to market it.”  We need a short follow up meeting to review the concept.”  Think you may get a yes here?

Selling your friends on your dinner location:

“Hey Tom and Mary.  I know you guys love the hustle and bustle in a white table cloth establishment.  And Carl and Rose, you just mentioned you love fine Italian.  Honey, we should think about Napoli’s Fine Classic Italian restaurant Saturday night.  Now I know everyone is thinking of their favorite spots, but tonight seems like it should be special, different and upbeat.  It’s not the last supper- a little humor, and this place is really heating up in the news!  I will handle the reservations for six at 8 PM.”   I think you made a good case and would likely convince the group.

Influence and persuasion- high performance tools- The Presentation

BeThinkful

BeThinkful

In my book Be Thinkful, I include a template tool for making presentations.  It’s called The Presentation Master.  It starts with the listener’s point of view.  The Presentation Master is included as a free bonus for buying the book and comes with an easy to use worksheet and excel template you can use for every presentation you make.  The book is $7.95.

Good luck with learning new skills like influence and persuasion.  If you get this skill right, your dreams will come true.

George Napoli is both an author: Be Thinkful©, as well as an entrepreneur having coached and trained thousands of employees and entrepreneurs in high level skill sets in Leadership, Six Sigma, Management Training and a wide range of high level- life changing skill sets like thinking, creativity and innovation and change.  I am a Professional Blogger and Professional Internet Marketer.  I am fortunate to hold Masters Certificates in Human Resource Development, Strategic Organizational Leadership and a Master Black Belt in Six Sigma, all from Villanova University.

This post is property of Learn New Skills Blog.  You may reproduce this post; New Skills-Influence And Persuasion:  Three Golden Keys And More only in its entirety, including resource information and maintaining active links.

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Influence And Persuasion: 3 Golden Keys From Learn New Skills Blog

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There are no secrets to influence and persuasion

Influence And Pesuasion Is All About Getting Others To Understand And Accept Your Ideas

Influence And Persuasion:  There Is No Secret, But There Are Golden Keys From Learn New Skills Blog

 

Influence and persuasion– notable quotes

As Plato observed, “persuasion is the key to power.”

“The greatest ability in business is to get along with others and to influence their actions.” John Hancock

How many phone calls do you get at home from telemarketers?  We now seem to be getting more and more on our cell phones.  Now, if I don’t recognize the number, I won’t answer it.  But it gets worse.  While text messaging from people trying to convince you buy something, or take some action isn’t that bad right now, trust me, it will grow in magnitude over the next twelve months.  And as far as emails, they have taken over the majority of emails I get and they are very annoying.

Influence and persuasion- an important skill set

Learning new skills like influence and persuasion is a very important.  To keep this post length a little shorter, the post will come in 2 parts. In the 2nd post I will show you the

  • 3 golden keys to influence and persuasion
  • Supported by modern techniques
  • The insight to the performance tools you can use everyday to be more effective in areas of influence and persuasion.
  • Learning how to be an effective influencer

In this post, I will deliver the meaning and the difference between the two subjects as well as the background to influence and persuasion, and why it is the golden keys to the golden treasure!!!   A side footnote:  Influence and persuasion is obviously about selling.  But typically, sales are transactions:  You receive money from a customer for the benefits they receive from buying your product.   This post is not about selling a product or service, but about getting people to understand and accept your ideas.

Influence and persuasion- the essence of the meanings

Influence and persuasion is all also about how to convince others to understand and accept your ideas or solutions to problems. Basically anytime you need to convince someone to your way of thinking.

Influence and persuasion- we experience thousands of times a year

We literally give thousands of presentations a year in our normal daily lives.  Every day we experience problems and issues that need these skills; the clerk in the store who won’t accept a return on a product because the package is open.  You want to go out for dinner but you can’t seem to agree on what restaurant.  Maybe your boss is looking at two different approaches and you want him to take yours.  Influence and persuasion helps get the results you need along life’s journey.

Influence and persuasion is common place in our daily lives.  For example, while listening to the TV at breakfast, a number of advertisements will be presented to you in such a short time frame: one for a new breakfast bar you eat on the go that helps you lose weight, or, how about driving to the golf course where billboards and signs on the sides of the road flourish.  Even on buses and occasional car and truck people try to convince viewers to consider certain products.

Influence and persuasion is being used everywhere, by everyone, yes, even the little boy next door who knocks on your door and says, “Good morning Mr. Wilson,” would you like to buy a holiday wrap  to support my Scout troop’s plans to take a camping trip this Summer?  Some forms of influence and persuasion can be very, very powerful.

Defining influence and persuasion– the meanings defined

If you want to really develop a deep understanding in the field of influence and persuasion, than a good place to start is with the definition of the words themselves. These words are often used interchangeably, however, if you want to nurture a deeper understanding of the subject you need to start with a deeper understanding of their definition.

 

All About Influence
All About Influence- Being An Influencer

 

Influence and persuasion- all about influence

Influence is a catch-all term. Whenever you attempt to deliberately direct or change a person’s thoughts, feeling or behaviors than influence is said to have occurred.

Influence is trendy.  What passed for influence last year or last month may not be influence at all today. Influence is free to change, which it does on its own accord.  We must we be creative to remain relevant. “Leadership is Dead”: How Influence is Reviving It, is a new book by Jeremie Kubicek, explaining how to become truly influential: by overcoming the desire for self-preservation, a tendency that sabotages many leaders today. Long story short: Influence is personal—customized by your current circumstances, interests and preferences.

The problem is that influence is also the most underused tool and asset in the world. And the primary reason is- the enemy of influence is a universal human trait we mentioned earlier: self-preservation.  Because of that, the approach today is much softer than ever before. You influence by establishing trust first and foremost. That is the current perspective on the subject of influence. Hard selling is absolutely out today.  The days of selling on the premise of instilling fear: you need this insurance policy to protect your family in the future, is now replace with a much softer approach- life insurance is prudent for smart people and a basic stepping stone in the financial planning process.

Persuasion Is An Art

Persuasion Is An Art

Influence and persuasion- all about persuasion

Persuasion is a powerful force in daily life and has a major influence on society as a whole. Persuasion is a part of education and learning. Persuasion is also a part of recreation and relaxation. This might be true in some scenarios, but persuasion isn’t just a pushy salesman trying to sell you a car, or a television commercial enticing you to buy the latest and greatest product. Persuasion is often more effectual than force. The key elements of this definition of persuasion are that: persuasion is symbolic, utilizing words, images, sounds, metaphors, etc. and that it involves a deliberate attempt to influence others.

Persuasion is really a subset of Influence. It is when you use communication to try and deliberately change a persons’ attitude. If a person’s attitude has changed then persuasion has occurred.

It’s a subtle but important difference.  Each of the terms above is concerned with deliberate change- but they are different in that persuasion requires a certain level of communication such that an attitude change is adopted by the person. This communication is likely to be a combination of verbal and non-verbal messages. Influence on the other hand can be achieve without any communication and is directed to achieving a specific external behavioral change without gaining any change in the person’s attitude.

Social Influence investigates the causes of human change–whether that change is a behavior, an attitude, or a belief.

Persuasion attempts to win “the heart and mind” of the target (group or individual; in this case maybe your teen). Thus, in order to persuade you must bring about a change in attitude, which is basically an emotion-based change.

With the foundation set, my next post will deliver the three keys to influence and persuasion, some basic techniques to develop the new skill, as well as a powerful tool to make influence and persuasion a systematic process, every time you need to influence others or persuade in some way.  Best of all, you will discover what it means to be a real “influencer”.

George Napoli is both an author: Be Thinkful©, as well as an entrepreneur having coached and trained thousands of employees and entrepreneurs in high level skill sets in Leadership, Six Sigma, Management Training and a wide range of high level- life changing skill sets like thinking, creativity and innovation and change.  I am a Professional Blogger and Professional Internet Marketer.  I am fortunate to hold Masters Certificates in Human Resource Development, Strategic Organizational Leadership and a Master Black Belt in Six Sigma, all from Villanova University.

This post is property of Learn New Skills Blog.  You may reproduce this post only in its entirety, including resource information and maintaining active links.

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Learn New Skills- Organizational Effectiveness for Employees and Employers

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Learn New Skills- Organizational Effectiveness for Employees and Employers

Learn New Skills- Organizational Effectiveness Getting the High A

Learn New Skills- Organizational Effectiveness for Employees and Employers

Organizational Effectiveness-the real issue for both the employee and employer

“85% of all employees do not know what is expected of them.”  That my friend’s is the sad truth.

It’s 2012 and a New Year.  For employees: is it going to be just another year for you, or is it going to be a year of excelling at your job and getting ahead in your career?
For employers:  Is this going to be a top performing year for your company, or just another same old, same old, just like last year?

Organizational Effectiveness- the high A

Let’s take a different perspective on this subject.  I remember the good old days when I was a student.  Personally, I’ve never taken a class that provided a grade without asking the most important question upfront, on the first day of the class:  “What’s the high A?”  The second important question that follows up the first is:  what can I do for extra credits?

Here’s the wisdom behind the two most important questions you need answers to in school as well to at work if you want excel.  If you don’t know what you have to do to get the high A, you will inevitably come up short on the grade, or even miss the mark completely.  Conversely, if you know what you have to do to get the high A and you come up short, you have a safety valve from the second question you already asked: extra credits.

These strategies provide the following insight for you: first, you need to show the
teacher, in this case your boss, that you are interested in excelling and that you care about your performance.  And second, extra credit could be the buffer to move that needle one mark, to the high A and closer to above standard performance, keeping you in good standings for future growth and promotions at your job.

Organizational effectiveness- the high A at work

You should apply that exact same philosophy and strategies to work, the very first day you start in a new job, and here’s why.  If I know what’s expected of me, in this case the high A, I now have the framework for providing a standard of performance at or above expectations.  You have to know what is expected of you going into the job.  For those of you that that never found out the first day, well, today is the first day of your understanding about the high A and expectations.  So start today to know what’s expected of you.

Organizational Effectiveness-What great employees do:

  • Ask what it takes to get the high A
  • Ask for and use their job description to guide them to effectiveness
  • Request and review the performance review they will be measured by and then systematically excel at the components and metrics they are measured by
  • Ask their boss what they have to do to get promoted
  • Always ask if there are opportunities to learn and take classes and programs that improve your job skills and core discipline
  • Knowing about additional projects; the extra credits they can take on to support the company and their cause for advancing their careers and in getting the high A

Organizational Effectiveness-What great employers do:

  • Select good people and find ways to motivate them
  • Define clear specific expectations of each employee hired by providing a job
    description and annual performance review at date of hire
  • Praise and give recognition when a job is well done
  • Provide guidance and correction when mistakes happen- we call these teachable moments
  • Care for people and treat them the way they want to be treated, not the way you want to be treated
  • Set expectations that are clear and that use SMART goals- specific, measurable, attainable, realistic and time framed
  • They use actions, words, examples and metaphors and vividness to share the mission of the company and the common purpose and goals they share together supporting a common cause
  • They use clarity as the anecdote of uncertainty

Organizational Effectiveness-get them emotionally involved

If your team comes to work looking to enjoy themselves, looking to be stretched, challenged, inspired, and to get involved, then you have a big chance of getting the very best out of them.

Four disturbing emotions for employees:

  • 1 bored- not engaged
  • 2 unfulfilled- enjoys acting on values
  • 3 frustrated- strengths not in sync
  • 4 drained- the job saps your energy

Organizational Effectiveness   Conclusion

Want organizational effectiveness?  Then remove these disturbing emotions for your employees by providing them with a chance to share in a bright future, treating them with respect and fairness and by informing
them of what is actually expected of them.

Want to excel at work?  Then learn was is expected of you and get that high A!!!

George Napoli is both an author: Be Thinkful©, as well as an entrepreneur having coached and trained thousands of employees and entrepreneurs in high level skill sets in Leadership, Six Sigma, Management Training and a wide range of high level- life changing skill sets like thinking, creativity and innovation and change.  I hold Masters Certificates in Human Resource Development, Strategic Organizational Leadership and a Master Black Belt in Six Sigma, all from Villanova University.

This post is property of Learn New Skills Blog.  You may reproduce this post only in its entirety, including resource information and maintaining active links.

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