New Skills- Blogging Using Authority Or Expert Bloggers- Learn The Difference By Learning New Skills

Posted on April 10, 2012 by

New Skils- Blogging

New Skills – why blog about blogs? www.learnnewskillsblog.com

Recently I posted an article about the different types of websites available on the internet. The feedback was very positive. Most people never knew the various types of websites and most of you found it helpful when you searched online.

New Skills-the two types of blogs in simple terms

There are basically two types of blogs out there in the blogosphere:

1 is an authority blog

2 the other is an expert blog

New Skills – how to tell the difference

An authority blog spends their time linking out to expert sites. It goes something like this. Hey readers, check out the great information on monetizing your blog at www.checkemout.com. They bring value some value to the contents, but what they are really doing is sending you to an expert on the subject, or certainly someone that had more life experience with the subject so they can offer deeper experience to the subject in the way of contents. The long and short of an authority site is to redirect you to the expert so they use what we call- outbound links.

The opposite site of the same coin is the expert blogger. These bloggers deliver invaluable content, rich dynamic information and real life experience about the subject you queried when you searched online. Expert blogs have links coming in to them. For example, want to learn new skills, then we are the expert blogging site and other bloggers send their readers to read more of what we write about on any particular subject.

Learning New Skills– why it matters to understand the difference

So who cares you ask? Remember this. Learning a new skill and skill development is all: Proficiency, that is acquired or developed through training or experience. A developed talent or ability, something you learn: research skills.

Research is the number one thing people do online. Sometimes they spend hours and hours researching a subject and even then find limited information. Think about that. If you can improve your online searching, you save yourself time and more importantly, find the information you are looking for.

One more thing about new skills andthe types of bloggers and blogs. Don’t mistake a hyperlink as an outbound link. Hyperlinks are used for people to find the key words they may be searching to find this particular article.

It’s also important if you want to go to the original source of the subject, the resident expert- per say. Then you know whatever else you read there will be rich content, right on point and all in one place. Most people who search online line do not want to be redirected to other sites. They are searching for specific information and want to find it one click, not click after click to oh yeah…here it is after 30 minutes of .spinning your browser and wasting your valuable time.

Next time you are on a new blog for the first time, notice if the blogger sends you somewhere else for the basic information, or for more information. If they do, chances are they are authority bloggers. Also, when you finally do find everything you want and need on the subject, you know they are an expert bloggers and return to them down the road for more information.

Learning New Skills– who to use expert and authority bloggers

Keep two lists in your favorites area: one for authority blogger the other for expert bloggers. The next time you search for information, go back to your expert bloggers first. Chances are if they cover the subject of interest, you will be sure to find everything you need there. If you need more insight, than you can go to your expert bloggers and see where they take you.

Hopefully knowing about this new skill will help you be better at online searching.

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George Napoli is both an author: Be Thinkful©, as well as an entrepreneur having coached and trained thousands of employees and entrepreneurs in high level skill sets in Leadership, Six Sigma, Management Training and a wide range of high level- life changing skill sets like thinking, creativity and innovation and change. I am a Professional Blogger and Professional Internet Marketer. I am fortunate to hold Masters Certificates in Human Resource Development, Strategic Organizational Leadership and a Master Black Belt in Six Sigma, all from Villanova University.

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Learning New Skills-Internet Marketing Starting At The Beginning

Posted on March 31, 2012 by

Learn the basics of internet marketing

Learning New Skills- explaining internet marketing

In simple terms, using one word and the only best explanation is “traffic”. Internet marketing is all about increasing traffic, which is online exposure, attracting new customers and ultimately converting customers online and offline through contents. You write content and you internet market for the sole purpose of improving traffic by educating your prospects, or helping them learn something and hopefully converting this traffic we call prospects into customers so a business can increase revenue and profits.

In learning new skills, no matter what you understand from this point forward, you must get this concept as simple as it is. Internet marketing is about driving traffic and attracting customers. Knowing this, removes the mystique about a confusing term that carries a lot of extra baggage, by using industry terms such as: SEO, SEM, and on and on ad nasueum. These are all means to an end and that end is traffic. As we continue down the path of internet marketing, you will be learning new skills and all the terms used by internet marketers to drive traffic, better yet, to attract customers.

Learning New Skills– internet marketing origins

Beginning from the early 1990s Internet marketing made an amazing development from simple text-based websites that offered product information into highly evolved and complete online businesses promoting and selling their services on the Internet.

Nowadays, the Internet marketing industry has become a complicated and branchy science involving a great deal of theoretical knowledge in combination with applied techniques. As a science, it ranges from browser-side and server-side programming and coding on one end to marketing and economics on the other.

Learning New Skills- another meaning to get the full picture of internet marketing

Internet marketing means the use of the Internet to advertise and sell goods and services. It includes Banner and Text Advertising, Social Media Marketing, Email Marketing, Interactive Advertising, Affiliate Marketing and Search Engine Marketing (including Search Engine Optimization and Pay-Per-Click Advertising).

Learning new skills- top 5 reason to learn internet marketing

Learning new skills- internet marketing- 31% of all online businesses want more traffic
Learning new skills- internet marketing-it’s the top skill set for all successful businesses online
Learning new skills- internet marketing- 65% of all consumer go to the internet to find local companies offline
Learning new skills- internet marketing- the internet is growing faster with new businesses being added daily
Learning new skills- internet marketing- is all about attracting customers by driving traffic to your site

Along our journey to learning new skills like internet marketing, we will learn all about these individual strategies. Covering each element will be like a piece of a jig saw puzzle. Each new component we cover is like adding another piece to the puzzle. Eventually we add enough pieces that the picture of internet marketing will start to take shape. Sometimes it takes the last piece for the picture to become perfectly clear, so be patient. Be patient while you learn new skills.

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New Skills- The 7 Criteria To Determine If Your Business Has The Power To Generate Great Wealth

Posted on March 23, 2012 by

New Skills- determine if your business meets the 7 criteria to generate great wealth

New Skills- The 7 Criteria To Determine If Your Business Has The Power To Generate Great Wealth

New Skills– skills defined again in broad terms

Let’s refresh our memory about what a new skill is again. A skill is the ability to use one’s knowledge effectively and readily in execution or performance. Learning new skills like determining if your business concept can generate great wealth is just as important as having accounting knowledge and skills to manage the cash of your business. Maybe even more important, since you can always hire these basic types of skill sets, but making the determination about the true success of your business model is a new skill you want to possess upfront, not after the fact.

New Skills- Can My Business Model Generate Great Wealth?

So you want to know if your business concept or current business can provide you great wealth. Will it be hugely successful, or just another ho hum business that drains your energy, sucks up all your free time and provides little return for your efforts? Or can it at least generate the income you desire to live the life style you choose?

Learn New Skills– a blueprint for generating great wealth in a business

So now you’re asking yourself, is there a blueprint to determine all of this? Can I find the criteria all in one place and know it will actually determine my success in business?

Well my good listeners, the answer is categorically yes, if you can in fact pass the litmus test. In fact, I’m so sure that if you can answer yes to any 6 of the 7 questions, I will jump in with you, both feet to joint venture that success if you need help. Or I will point you in the right direction, to get the help you need.

Before we move forward, let’s look back at history and see what has prevailed in the past and you will see that having the right criteria is essential, no matter what idea or concept you have.

New Skills –statistics tell another story

Typically, approximately 50 % of all business ventures fail in the first year. This number has also been held to increase dramatically in the first five years of running a business, when the number is claimed to rise to as high as 90 to 95 %.

The numbers from the latest research conducted by the Small Business Administration tell a different and more encouraging story. According to the SBA, about two-thirds, or 66 percent last past the first two years, leaving only a third of businesses that fail within these two years. Extended to four years, the number of surviving businesses decreases to only 44 percent, meaning that about 56 percent of businesses fail at the five-year mark. That is a big difference from the 90 to 95 % previously claimed. So there is hope.

New Skills- The 7 Criteria Required For A Business To Generate Great Wealth

Is it formulaic- is it a proven formula that others have used to generate great wealth
Does it have large business scope- meaning it is scalable to large proportions: regionally, nationally, globally
High Margins- in excess of 2-3 times cost at a minimum
Low startup investment- based on affordability to you
Professional license required- such as Engineer, medical or professional
Revolutionary- your product or service has never been seen or used before
New, unique and effective- a better twist on something that others have seen or used before, only much more improved

New Skills- The answer yes to 6 of the 7 criteria to generate great wealth

Now, take an unbiased look at your business or business concept. Chances are if you can’t answer yes to any 6 of these criteria, your opportunity to generate great wealth are significantly diminished. If that is the case, see what you can do to change your business model so that you can answer yes to these criteria if you want to generate great wealth.

New Skills- what if I fall short

If you cannot answer yes to 6 of these questions, maybe your business model still have the potential to generate the income your desire to support your lifestyle. Do what you can to revise the model and address each of the criteria one at a time. That will surely you give you the best chances for superior results.

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New Skills – Business Models Online: The 5 General Types Of Internet Businesses

Posted on March 17, 2012 by

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New Skills- 5 Types of Business Models Online

Business Models Online 5 Different Types- Learn New Skills

New Skills- Business Models Online

When you search online do you ever notice the different types of websites you encounter? If you are thinking about starting an online business using a website or blog, do you know what type of business model you want? Do you know the differences between the different types of business models online and why they exist? It’s time to learn more about doing business online and embrace this resource and the opportunities it presents to you.

So you search and search and you find things you like and you find things you don’t. Depending on the type of website the search engines return when you enter a phrase that interests you, those keywords bring up the most popular sites that have that keyword in their headings, contents or URL name, etc.

Searching online is not an exact science. I will do an article on searching in a later post, but for now you need to understand what the results that search engines return when you do conduct a search, as far as the different websites that exist out there in the World Wide Web.

New Skills- Business Models Online and why this is relevant to you?

Let’s look at the six different business models online so you know what they are and how best to use them to your liking. No matter what your search is about, you will discover they all fit neatly into these six business models online in order of their dominance.

You may be asking right about now, why do I care and does this relate to me? If you are just searching to learn something a specific subject of interest, chances are you won’t find it on an ecommerce site. You may get small bits information but typically they are about selling the information. Also, statistics show there is a wide market for people interested in developing their own website and marketing online. For those of you interested in building an online business, this is the place to start. And, here’s why…

…when you decide to build a website or blog and market online you need to start with the end objective in mind. In this case, it is deciding on which one of these six business models your new online business will fall under:

New Skills- Business Models Online– the 5 types of business models online:

Online Commerce
Advertising
Lead Generation
Customer Support
Hobby,

New Skills– Business Models Online –Online E-Commerce

The e-commerce business model is probably the most well understood of the five general types of business models, simply because this is where the majority of the money is spent and made. Any website that sells products, services or information fits into this model and each of these sites have similar challenges. While the specifics of how online commerce works differs slightly between sites selling products (such as consumer products like vitamins versus books), those selling services (such as internet marketing or hotel rooms) and those selling information (such as news or financial reports), fundamentally the challenges are the same – attract visitors to the website, show them the value proposition and get them to convert.

New Skills- Business Models Online –Advertising

The advertising business model is one typified by attracting visitors to a website who will read content and at the same time, theoretically, view and respond to advertising. News and sports websites, such as CBSNews.com, The Weather Channel, CNN.com and ESPN.com all have this business model. The basis for making money on advertising sites is the ability to sell electronic advertising in this model.

New Skills- Business Models Online –Lead Generation

The lead generation business model is typified by the presentation of information about a product or a service in the attempt to gather contact information for the visitor. The general idea is that, if the visitor is interested enough in the VALUE of the content the website provides, and if the value proposition is clearly presented, the visitor is more likely to provide personal information such as name, email address, and so on. Important performance indicators for the lead generation model mostly focus on the reach, acquisition and conversion end of the customer life cycle as retention is usually driven via external (email, phone) contact after the lead is generated.

New Skills- Business Models Online –Customer Service

The customer support business model is typified by a website designed to help visitors answer questions about a product or service without having to pick up the telephone and generate a costly phone call to a support department. For the most part, customer support is integrated into one of the other models already discussed – rare is a website that focuses solely on customer support after a product has been purchased without also trying to get the visitor to purchase additional products (online commerce model) or to generate some kind of lead (lead generation).

New Skills- Business Models Online –Hobby-no commercial intent

Some people have a passion for a subject or craft. In these cases, the content this business model provides is free for all to share. They have no interest in selling or commercial intent, but are providing information for like minded people sharing the same things. Therefore, they have no action required like buying anything or providing personal information so they can later market to you.

New Skills- Business Models Online – Conclusion

Understanding what type of business model you want to launch is the first key to building an online business. Understanding the key objectives of each business model online is the second key component. Knowing the types of business models online also helps you be more productive when you search for things you are interested in as well.

Before we continue on the path to market your online business, in the next post, we will address the criteria to determine if your business idea and concept has the power to generate great wealth for you. There are only 7 key components to a business that can generate great wealth. Answer the question does my business idea and concept address at least 6 of these 7 points, to determine if your business has the power to generate great wealth for you. If it does, buckle up, your journey online will produce great wealth, great rewards and independence for you. If you are interested in starting a business or have an existing one, this is a must read article.

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Learning New Skills- Internet Marketing And The Four Core Elements To Succesful Integration

Posted on March 8, 2012 by

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Internet Marketing And The Four Core Components To Integration

Learning New Skills– Internet Marketing And The Four Core ElementsTo Successful Integration.

Learning New Skills- Internet Marketing

Once you understand these four elements, you will begin to master the world of internet marketing. Everything you do to market your business online by attracting visitors, ultimately falls under one of these four components. Successful internet marketing uses an integrated approach to all four core elements.

Learning New Skills- Internet Marketing and the four core elements

SEO- Search Engine Optimization
SEM- Search Engine Marketing
SMM- Social Media Marketing
Web Analytics- Measuring the results of your efforts to attract traffic

Learning New Skills– Internet Marketing a deeper review of each of these core four elements for a more clearer understanding of what they actually mean:

SEO- search engine optimization is all about marketing to the search engines. Bing, Yahoo and Google are all search engines. When you market to search engines you follow a set of rules and procedures that these search engines look for. This is the first component and without a doubt the most important. It includes the subject of keywords, fine tuning each web page for optimization and web submissions to mention just a few for right now.

SEM- search engine marketing starts right after you have optimized your website for the search engines. This component is all about marketing to humans, unlike SEO which was all about marketing to search engines. This new skill set includes affiliate marketing, link building, content publishing for online/offline pages, PPC campaigns which is pay per click advertising. These are just a few to mention so you know some of things it includes.

SMM- social media marketing is all about internet marketing through social media channels like Facebook, Myspace Twitter and all the others. SMM is all about sharing contents with like minded communities and other media that attracts customers to your website.

Web Analytics– is the measurement, collection, analysis and reporting of internet data for the purposes of understanding and optimizing web usage.

Everything you do with these four core elements supports the universal objectives of driving traffic to your website and converting prospects into customers, once they get there.

Each of these four core elements includes a completely distinct and different body of knowledge for the information and tools you will need to be successful at internet marketing. Each element comes with its own set of rules and procedures. You will learn them all along this journey. Stay with us.

In our next post we have to get through the different business models online, so that you understand the types of models and their primary objectives. With that behind us, we will be able to start our introduction and the journey along the path of internet marketing, crossing the t’s and dotting the i’s along the way.

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