Tag Archives: Internet Marketer

Generating Leads For Local Maps SEO

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Generating Leads For Local Maps SEO

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When you look back over your marketing campaigns for local business marketing, nothing will ever beat local maps seo.  The internet is becoming over saturated with internet companies on a global scale.  This makes local maps marketing a great avenue for the local business.

Research for local maps seo finds that over 33% of every local business plans to do some form of local marketing to generate leads for their business.  With that many local businesses looking to get help for online marketing, Google Places is obviously the right place to be… and right on top is the sweet spot for your local business.

Local maps seo- back to basics

Image for local maps marketing on GoogleWhen it comes to local maps seo and generating leads, there are essentially three components to the data collection:

  1. Web Analytics-  Using web analytics software, such as Google Analytics, Adobe/Omniture or Web trends, you can track online lead conversions, identify where online leads originate such as which search engine, online ad, social media, referring website, etc.  Also, you can track offline lead conversions such as phone calls, as well as gather useful lead traffic data: E.G.pages viewed, repeat visits and time on site.
  2. Phone Tracking- Nothing is more important to local maps seo and local maps marketing than tracking phone leads.  Call tracking solutions, such as Mongoose Metrics and others, are necessary to track offline conversions. These solutions record the source of any lead that chooses to call rather than complete a web form or purchase online.

To gather this data, the platform dynamically changes the phone number that appears on your website, based on the traffic source. Tracking phone numbers can also be assigned and integrated directly into offline campaigns (e.g. TV ads, radio spots, billboards, print ads, fliers etc.) to capture source information for leads that may never visit the website.

  1. Relationship Management- Customer Relationship Management (CRM) System, such as Salesforce and SugarCRM, allow marketing and sales professionals to organize and track lead communications, customer conversions and generated revenue.  Several CRMs also enable you to integrate web analytics and call tracking data associated with individual leads.

Local seo maps- calculate the value of a lead

Once you’ve collected a good sample of data, calculating lead value is a fairly straightforward process:

1. Create a report that includes all leads and associated revenue. Make sure the report includes leads that have not converted into customers.

2. Add all leads together = Total Leads.

3. Add all sales together = Total Revenue.

4. Divide total leads by total revenue = Lead Value.

5. Total Leads / Total Revenue = Lead Value

What do you do with this data:

This formula can be applied to your total lead volume, or used on a more specific category of leads (e.g. online marketing, online advertising, PPC campaigns, PPC keyword bids). The more detailed you can be with your data collection, the better equipped you’ll be to:

Allocate marketing budgets to campaigns that produce the most valuable leads.

Cut budgets on campaigns that don’t drive quality leads.

A/B test campaign updates to see if lead value improves.

Evaluate the ability of a lead nurturing campaign to improve lead value.

Improve sales performance by adjusting follow-up communications, messaging, and even an individual sales professional’s technique.

Now that you understand how important local maps seo is go to local maps marketing website to learn all the reasons why you must be on the top of Google Places to succeed locally.  Check out this website that gives you all the information you need and can help you get right to the top of Google Places  with an affordable budget you can’t say no too.

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Internet Marketing- Revealing The Answer To The 2 Big Questions On Internet Marketing By Learn A New Skill

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Finding a diamond in the rough when it comes to internet marketing

Finding a diamond in the rough when it comes to internet marketing

Learning A New Skill Internet Marketing-

Revealing The Answer To The Two Big Questions On Internet Marketing

“Finding a diamond in the rough”.  When you finish reading this post, you too may find that internet marketing system that is just like finding a diamond in the rough

Learning A New Skill Internet Marketing- readers always ask the exact same two questions

I’m often asked to reveal the answer to the big question: what is the secret behind internet marketing, the one new skill to learn?  I’m also asked a similar question.  Is there one thing I could do to improve traffic and my overall page rank that improves sales for my online business?

Learning A New Skill Internet Marketing-the first question first

When it comes to the big secret on internet marketing, I suspect you won’t be surprised.  There is no one big secret. There isn’t just one new skill to learn.  Learning a new skill like online marketing and then competing online is becoming harder and harder every day.

Once you learn a new skill like internet marketing, it quickly becomes a full time job once you start, and in some cases, you are competing against the most sophisticated internet marketers in the world, with some of the best performing internet tools that give them an uneven playing field- along with the deepest pockets when it comes to financial resources that support their marketing efforts.   But don’t be dismayed, I do have some interesting insight to reveal what you should do and what you shouldn’t do as well as a peak at a high performance internet skill and internet performance tool that will work for anyone wanting to start an online business.

Learn a new skill internet marketing- the second question next

Is there one thing I should be doing for internet marketing is the next question.  Truth is, of course there is no one thing you should be doing.  If that were true, everyone would be doing just that one thing.

Learn a new skill internet marketing- what shouldn’t I be doing

Look, I’m a Blogger and (PIM) Professional Internet Marketer.  On my blog,I make valuable content available for my readers for free.  I’m also a consumer.  That means that I am pretty much just like you.  If you search online for information, sooner or later you will start to get bombarded with offers to get rich quick, make millions overnight.  I call it white noise.  In fact seldom does a day go by that I don’t get dozens of those types of offerings.  Most of the time, I get the same offer from different people all doing the same thing.  Now that is annoying.  In any case, this is the white noise I refer too and the 95% of what you need to avoid.

Typically these marketers provide no real value and just pass on the internet offering as affiliates.  When they say, Jimmy made $37,000 in revenues with this system; chances are real good he or she is not Jimmy.  They are passing the testimonials along with the offer.  The one internet marketer that gets your attention may just get your order.  These internet marketers sometimes don’t even own websites.  They just do email marketing as affiliates.

In a simple response to what you should be doing for internet marketing: do not listen to 95% of what you hear and do not buy what they promise.  Lots of white noise out there and typically 95% of these offering do not deliver on their promise.  Sure 95% is a big number, but a real number.  Know how I know?  It’s a fact- 95% of all internet marketing companies do not make money and fail terribly at it in the process.

Learn a new skill internet marketing-what you should be doing

Listen to the other 5% to be good at internet marketing.  Sounds easy but how do you know one from the other?  That is the tough question.  Remember, these internet marketers are a sophisticated bunch.  If you try every offer and promotion that comes your way, you will never get anything done.  The answer lies in stopping the non-sense and getting the right skills to do the right tasks to be accomplished online.

It all starts with trust.  If you trust this person, you should be able to trust what they say about a product.  Personally I have tried literally dozens and dozens of these affiliate programs including video marketing programs, email list building offers and a litany of others.  Honestly, I could do an expose of all of them with this simple truth.  They do not deliver riches like they promise.  Check out a few of the ones I bought into with names like:

  • Tube Blaster said learn a new skill for video marketing would make me thousands
  • Video Marketing Revealed- these new skills would get me ranked on page 1
  • Pigeon Hole- the one key secret to successful online list building
  • Facebook Anarchy-learn new skills to market on Facebook fell way short
  • List Building Dynamite- there was no learn a new skill here at all

Learn a new skill internet marketing- now think about this

While they each had something to offer you did not need to buy into a program that did not deliver anywhere near the promise they made about instant riches, thousands in cash in 30 days or huge financial successes when you buy their product.

They say there is a sucker born every minute, and I seem to be one for sure, every time I buy into this non-sense.  My only choice and my recommendation to you are this.  Stick to the basics of internet marketing.  Learn new skills about internet marketing to shore up that skill set.  That is your best choice going forward.

Learn a new skill internet marketing- think about this a second to prove my point further

Imagine for a second you made $39,000 in one month in internet marketing and doing what you do best.  If the process works, what would you do?  Would you offer this supposed secret for $7, 17 or even 37 dollars, or would you continue to scale that process up to make more and more money.  Why would you stop what you are doing, if it really works to create a product on your process and share it with people wanting to learn new skills on internet marketing for the few dollars you get?

Makes no sense to me and the standard quote stands the test of time.  If it’s too good to be true, it is.  There is a sucker born every minute, and I sure seem to be one of those too….but not anymore!!!

Learn a new skill internet marketing- taking on the big dogs

But what if we actually found internet skills and performance tools that fit in that 5% success factor for internet marketing?   A unique approach to internet marketing that has at its core: sound internet marketing principles…in a turnkey system that requires no technical work and easy for anyone to do?  Meaning, it’s scalable and can easily be duplicated.  Now that would get my attention and that would sure catch my eye!

So, here’s what I’m thinking right now.    I think I may have found one, but as they say, the proof is in the pudding.  I’m only half way through training videos and content but what I see makes total sense and I buy into their overall philosophy.

I’m considering running a case study on this blog based on this new integrated internet marketing concept.  The case study will start at the beginning of launching a new online business.  I will follow this new program step by step, using the tools they provide and content and information they provide.  I will include and disclose everything including: what I did, as well as measuring the success of this new business or multiple businesses over the next 30, 60 90 days.  The case study will also include posts each step of the way to what was done.  I will actually sequence the entire process.  Then and only then will you be able to determine for yourself if this new internet marketing model works or not.  Heck, you might even want to try it yourself if it does what I think it will do.  Where else can you witness a first-hand case study and live testimonial on how to build an internet business successfully, before you ever have to spend a dollar?

Learn a new skill internet marketing- coming soon from a PIM (Professional Internet Marketer)

I know internet marketing and it is difficult.  If you want an integrated and effective and easy internet marketing system or if you want to learn a new skill for internet marketing, then you will not want to miss this once it starts, so stay tuned.  Heck, I will show you how I picked my niche, how I set up my website/blog, I will even share the income the new online business generates including how little it cost me to set up and how little time I put in to it.

I will track and measure, time, expenses and profits…and I will let you all be the judge.  I will call the case study “Showcasing- The Easiest Way To Build An Online Business”.  Step, by step, post by post…tell your friends, talk it up at the water cooler and stay tuned to learn a new skill blog.  Just so you know, as of this post, I have no ideas or products in mind.  That is the real exciting part for me.  I will go through the development of all of this as I start this case study.  This is the best way I know of to learn a new skill like internet marketing.

Learn New Skills Blog Resource Box

George Napoli is both an author: Be Thinkful©, as well as an entrepreneur having coached and trained thousands of employees and entrepreneurs in high level skill sets in Leadership, Internet Marketing, Blogging, Six Sigma, Management Training and a wide range of high level- life changing skill sets like thinking, creativity and innovation and change. I am a Professional Blogger and Professional Internet Marketer. I am fortunate to hold Masters Certificates in Human Resource Development, Strategic Organizational Leadership and a Master Black Belt in Six Sigma, all from Villanova University.

This post is property of Learn New Skills Blog– Internet Marketing. You may reproduce this post; New Skills- Internet Marketing- Revealing The Answer To The 2 Big Questions On Internet Marketing By Learn A New Skill only in its entirety, including resource information and maintaining active links.

 

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New Skills- The 7 Criteria To Determine If Your Business Has The Power To Generate Great Wealth

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Blue Print by Learn New Skills

New Skills- determine if your business meets the 7 criteria to generate great wealth

New Skills- The 7 Criteria To Determine If Your Business Has The Power To Generate Great Wealth

New Skills– skills defined again in broad terms

Let’s refresh our memory about what a new skill is again.  A skill is the ability to use one’s knowledge effectively and readily in execution or performance.  Learning new skills like determining if your business concept can generate great wealth is just as important as having accounting knowledge and skills to manage the cash of your business.  Maybe even more important, since you can always hire these basic types of skill sets, but making the determination about the true success of your business model is a new skill you want to possess upfront, not after the fact.

New Skills- Can My Business Model Generate Great Wealth? 

So you want to know if your business concept or current business can provide you great wealth.  Will it be hugely successful, or just another ho hum business that drains your energy, sucks up all your free time and provides little return for your efforts?  Or can it at least generate the income you desire to live the life style you choose?

Learn New Skills– a blueprint for generating great wealth in a business

So now you’re asking yourself, is there a blueprint to determine all of this?  Can I find the criteria all in one place and know it will actually determine my success in business?

Well my good listeners, the answer is categorically yes, if you can in fact pass the litmus test.  In fact, I’m so sure that if you can answer yes to any 6 of the 7 questions, I will jump in with you, both feet to joint venture that success if you need help.  Or I will point you in the right direction, to get the help you need.

Before we move forward, let’s look back at history and see what has prevailed in the past and you will see that having the right criteria is essential, no matter what idea or concept you have.

New Skills –statistics tell another story

Typically, approximately 50 % of all business ventures fail in the first year. This number has also been held to increase dramatically in the first five years of running a business, when the number is claimed to rise to as high as 90 to 95 %.

The numbers from the latest research conducted by the Small Business Administration tell a different and more encouraging story. According to the SBA, about two-thirds, or 66 percent last past the first two years, leaving only a third of businesses that fail within these two years. Extended to four years, the number of surviving businesses decreases to only 44 percent, meaning that about 56 percent of businesses fail at the five-year mark.  That is a big difference from the 90 to 95 % previously claimed.  So there is hope.

New Skills- The 7 Criteria Required For A Business To Generate Great Wealth

  1. Is it formulaic- is it a proven formula that others have used to generate great wealth
  2. Does it have large business scope- meaning it is scalable to large proportions: regionally, nationally, globally
  3. High Margins- in excess of 2-3 times cost at a minimum
  4. Low startup investment- based on affordability to you
  5. Professional license required- such as Engineer, medical or professional
  6. Revolutionary- your product or service has never been seen or used before
  7. New, unique and effective- a better twist on something that others have seen or used before, only much more improved

New Skills- The answer yes to 6 of the 7 criteria to generate great wealth

Now, take an unbiased look at your business or business concept.  Chances are if you can’t answer yes to any 6 of these criteria, your opportunity to generate great wealth are significantly diminished.  If that is the case, see what you can do to change your business model so that you can answer yes to these criteria if you want to generate great wealth.

New Skills-  what if I fall short

If you cannot answer yes to 6 of these questions, maybe your business model still have the potential to generate the income your desire to support your lifestyle.  Do what you can to revise the model and address each of the criteria one at a time.  That will surely you give you the best chances for superior results.

Learn New Skills Blog Resource Box

George Napoli is both an author: Be Thinkful©, as well as an entrepreneur having coached and trained thousands of employees and entrepreneurs in high level skill sets in Leadership, Six Sigma, Management Training and a wide range of high level- life changing skill sets like thinking, creativity and innovation and change.  I am a Professional Blogger and Professional Internet Marketer.  I am fortunate to hold Masters Certificates in Human Resource Development, Strategic Organizational Leadership and a Master Black Belt in Six Sigma, all from Villanova University.

This post is property of Learn New Skills Blog.  You may reproduce this post; New Skills- The 7 Criteria To Determine If Your Business Has The Power To Generate Great Wealth only in its entirety, including resource information and maintaining active links.


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Learning New Skills- Internet Marketing And The Four Core Elements To Succesful Integration

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Internet Marketing And The Four Core Components To Integration

Internet Marketing And The Four Core Components To Integration

Learning New Skills– Internet Marketing And The Four Core ElementsTo Successful Integration.

Learning New Skills- Internet Marketing  

Once you understand these four elements, you will begin to master the world of internet marketing.  Everything you do to market your business online by attracting visitors, ultimately falls under one of these four components.  Successful internet marketing uses an integrated approach to all four core elements.

Learning New Skills- Internet Marketing and the four core elements

  1. SEO- Search Engine Optimization
  2. SEM- Search Engine Marketing
  3. SMM- Social Media Marketing
  4. Web Analytics- Measuring the results of your efforts to attract traffic

Learning New Skills– Internet Marketing a deeper review of each of these core four elements for a more clearer understanding of what they actually mean:

SEO- search engine optimization is all about marketing to the search engines.  Bing, Yahoo and Google are all search engines.  When you market to search engines you follow a set of rules and procedures that these search engines look for.  This is the first component and without a doubt the most important.  It includes the subject of keywords, fine tuning each web page for optimization and web submissions to mention just a few for right now.

SEM- search engine marketing starts right after you have optimized your website for the search engines.  This component is all about marketing to humans, unlike SEO which was all about marketing to search engines.  This new skill set includes affiliate marketing, link building, content publishing for online/offline pages, PPC campaigns which is pay per click advertising.  These are just a few to mention so you know some of things it includes.

SMM- social media marketing is all about internet marketing through social media channels like Facebook, Myspace Twitter and all the others.  SMM is all about sharing contents with like minded communities and other media that attracts customers to your website.

Web Analytics– is the measurement, collection, analysis and reporting of internet data for the purposes of understanding and optimizing web usage.

Everything you do with these four core elements supports the universal objectives of driving traffic to your website and converting prospects into customers, once they get there.

Each of these four core elements includes a completely distinct and different body of knowledge for the information and tools you will need to be successful at internet marketing.  Each element comes with its own set of rules and procedures.  You will learn them all along this journey.  Stay with us.

In our next post we have to get through the different business models online, so that you understand the types of models and their primary objectives.  With that behind us, we will be able to start our introduction and the journey along the path of internet marketing, crossing the t’s and dotting the i’s along the way.

Learn New Skills Blog Resource Box

George Napoli is both an author: Be Thinkful©, as well as an entrepreneur having coached and trained thousands of employees and entrepreneurs in high level skill sets in Leadership, Six Sigma, Management Training and a wide range of high level- life changing skill sets like thinking, creativity and innovation and change.  I am a Professional Blogger and Professional Internet Marketer.  I am fortunate to hold Masters Certificates in Human Resource Development, Strategic Organizational Leadership and a Master Black Belt in Six Sigma, all from Villanova University.

This post is property of Learn New Skills Blog.  You may reproduce this post; Learn New Skills- The Professional Internet Marketer And The Evolution of Internet Marketingonly in its entirety, including resource information and maintaining active links.

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Learn New Skills- The Professional Internet Marketer And The Evolution of Internet Marketing

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Internet Marketer

Internet Marketer And Internet Marketing

New Skills- Internet Marketer And The Evolution of Internet Marketing

Learn New skills- Internet Marketer

When it comes to new skills for marketing a business, there is no better skill set today than being an Internet Marketer.  I am fortunate to have just received (feb. 2012) my PIM designation.  PIM stands for Professional Internet Marketer.  That designation provides me all the internet skills and tools and skills required to successfully market online products and services for myself, or others.

Learn New Skills– internet marketer and the evolution of internet marketing

I have been involved in creating and marketing consumer products forever.  I’m not about to tell you how many years, as you may consider me “old news”.  I have sold every major retailer from east to west and north to south.  I know how to brand a consumer product and I know how to market it successfully through mass merchandising retailers we well as online.  (Check out www.yumdropsflavoring.com and you will see one of my consumer branded product creations and online business models).  More on Yum Drops™ flavoring later, since there is a ton of information we will learn from just studying that website as the journey of internet marketing continues.

Learn new skills- the evolution of marketing

It’s time to get back to the storyline of this post.  Every ten years, I purchase a new marketing manual.  Besides putting me to sleep at night, it keeps me abreast of changes and trends in marketing.  Look how marketing has evolved and the role internet marketing plays in 2012.

  • 1981 old fashion,100% traditional organic marketing to mass markets
  • 1991 85% was traditional organic marketing to mass markets, 15% e-marketing to mass markets
  • 2011- 35% e-marketing to niche markets and 65% traditional organic marketing

Learn new skills- the role of the Internet Marketer

Let’s review the role of the Internet Marketer and the subject of internet marketing in terms even I can understand.  The universal role for the internet marketer is to drive traffic.  To be more accurate, it’s to attract traffic and there is a big difference between then and we will get into that as the subject comes up.  Internet marketing therefore, is all about attracting traffic to your website or blog.

Now we know the high A of internet marketing:  attracting visitors to your site, so let’s move forward.

New Skills- internet marketer formal definition for the records

The Internet Marketer utilizes the body of knowledge called internet marketing.  This is a broad term that envelops all forms of advertising and marketing for a businesses, marketing companies, professionals, and individuals that market their products and services over the internet.  Stay focused on the universal objective of internet marketing: attracting traffic or visitors and you won’t be consumed by all the extras.

In this post I have reviewed what an Internet Marketer does and what internet marketing is about.  ALong this journey, I will venture into the basics and advanced internet skills and tools you can use to successfully market your own business online.  You can market products, services, information almost anything you decide to market.  Learn this once, and you will know all the tricks and secrets to being a successful internet marketer.   But remember this, the journey is long but the rewards from these new skills are well worth the effort.

At the same time, along the internet marketing journey, I will mix in some posts for learning new skills besides internet marketing like: Forecasting: finding trends and patterns to identify that next big idea, as well as including learning new skills for work, for business development and just for fun.

While you may not have the PIM designation when this journey is complete, you will have all the internet skills and tools to be successful at internet marketing.  I may even turn this into a live case study and membership site to reveal how I launch a new online business model, each step of the way.  If I do, you will then see how effective I am at attracting customers and getting them to take the actions that your business model dictates.  By the way, taking some action is the second universal objective for the Internet Marketer and internet marketing.  (You will learn all about the 6 types of internet business models, and their online objectives in a couple of posts from now.  You won’t want to miss this information.)

In my next post, Learn New Skills will reveal the four components of integrated internet marketing.  Don’t miss the boat.

George Napoli is both an author: Be Thinkful©, as well as an entrepreneur having coached and trained thousands of employees and entrepreneurs in high level skill sets in Leadership, Six Sigma, Management Training and a wide range of high level- life changing skill sets like thinking, creativity and innovation and change.  I am a Professional Blogger and Professional Internet Marketer.  I am fortunate to hold Masters Certificates in Human Resource Development, Strategic Organizational Leadership and a Master Black Belt in Six Sigma, all from Villanova University.

This post is property of Learn New Skills Blog.  You may reproduce this post; Learn New Skills- The Professional Internet Marketer And The Evolution of Internet Marketing only in its entirety, including resource information and maintaining active links.

 

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