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Learning New Skills-Internet Marketing Starting At The Beginning

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Learn the basics of internet marketing an introduction

Learn the basics of internet marketing

Learning New Skills- explaining internet marketing

In simple terms, using one word and the only best explanation is “traffic”.  Internet marketing is all about increasing traffic, which is online exposure, attracting new customers and ultimately converting customers online and offline through contents.  You write content and you internet market for the sole purpose of improving traffic by educating your prospects, or helping them learn something and hopefully converting this traffic we call prospects into customers so a business can increase revenue and profits.

In learning new skills, no matter what you understand from this point forward, you must get this concept as simple as it is.  Internet marketing is about driving traffic and attracting customers.  Knowing this, removes the mystique about a confusing term that carries a lot of extra baggage, by using industry terms such as: SEO, SEM, and on and on ad nasueum.  These are all means to an end and that end is traffic.  As we continue down the path of internet marketing, you will be learning new skills and all the terms used by internet marketers to drive traffic, better yet, to attract customers.

Learning New Skills– internet marketing origins

Beginning from the early 1990s Internet marketing made an amazing development from simple text-based websites that offered product information into highly evolved and complete online businesses promoting and selling their services on the Internet.

Nowadays, the Internet marketing industry has become a complicated and branchy science involving a great deal of theoretical knowledge in combination with applied techniques. As a science, it ranges from browser-side and server-side programming and coding on one end to marketing and economics on the other.

Learning New Skills- another meaning to get the full picture of internet marketing

Internet marketing means the use of the Internet to advertise and sell goods and services. It includes Banner and Text Advertising, Social Media Marketing, Email Marketing, Interactive Advertising, Affiliate Marketing and Search Engine Marketing (including Search Engine Optimization and Pay-Per-Click Advertising).

Learning new skills- top 5 reason to learn internet marketing

  1. Learning new skills- internet marketing- 31% of all online businesses want more traffic
  2. Learning new skills- internet marketing-it’s the top skill set for all successful businesses online
  3. Learning new skills- internet marketing- 65% of all consumer go to the internet to find local companies offline
  4. Learning new skills- internet marketing- the internet is growing faster with new businesses being added daily
  5. Learning new skills- internet marketing- is all about attracting customers by driving traffic to your site

Along our journey to learning new skills like internet marketing, we will learn all about these individual strategies.  Covering each element will be like a piece of a jig saw puzzle.  Each new component we cover is like adding another piece to the puzzle.  Eventually we add enough pieces that the picture of internet marketing will start to take shape.  Sometimes it takes the last piece for the picture to become perfectly clear, so be patient.  Be patient while you learn new skills.

Learn New Skills Blog Resource Box

George Napoli is both an author: Be Thinkful©, as well as an entrepreneur having coached and trained thousands of employees and entrepreneurs in high level skill sets in Leadership, Six Sigma, Management Training and a wide range of high level- life changing skill sets like thinking, creativity and innovation and change.  I am a Professional Blogger and Professional Internet Marketer.  I am fortunate to hold Masters Certificates in Human Resource Development, Strategic Organizational Leadership and a Master Black Belt in Six Sigma, all from Villanova University.

This post is property of Learn New Skills Blog.  You may reproduce this post; Learning New Skills-Internet Marketing Starting At The Beginning only in its entirety, including resource information and maintaining active links.

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New Skills- The 7 Criteria To Determine If Your Business Has The Power To Generate Great Wealth

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Blue Print by Learn New Skills

New Skills- determine if your business meets the 7 criteria to generate great wealth

New Skills- The 7 Criteria To Determine If Your Business Has The Power To Generate Great Wealth

New Skills– skills defined again in broad terms

Let’s refresh our memory about what a new skill is again.  A skill is the ability to use one’s knowledge effectively and readily in execution or performance.  Learning new skills like determining if your business concept can generate great wealth is just as important as having accounting knowledge and skills to manage the cash of your business.  Maybe even more important, since you can always hire these basic types of skill sets, but making the determination about the true success of your business model is a new skill you want to possess upfront, not after the fact.

New Skills- Can My Business Model Generate Great Wealth? 

So you want to know if your business concept or current business can provide you great wealth.  Will it be hugely successful, or just another ho hum business that drains your energy, sucks up all your free time and provides little return for your efforts?  Or can it at least generate the income you desire to live the life style you choose?

Learn New Skills– a blueprint for generating great wealth in a business

So now you’re asking yourself, is there a blueprint to determine all of this?  Can I find the criteria all in one place and know it will actually determine my success in business?

Well my good listeners, the answer is categorically yes, if you can in fact pass the litmus test.  In fact, I’m so sure that if you can answer yes to any 6 of the 7 questions, I will jump in with you, both feet to joint venture that success if you need help.  Or I will point you in the right direction, to get the help you need.

Before we move forward, let’s look back at history and see what has prevailed in the past and you will see that having the right criteria is essential, no matter what idea or concept you have.

New Skills –statistics tell another story

Typically, approximately 50 % of all business ventures fail in the first year. This number has also been held to increase dramatically in the first five years of running a business, when the number is claimed to rise to as high as 90 to 95 %.

The numbers from the latest research conducted by the Small Business Administration tell a different and more encouraging story. According to the SBA, about two-thirds, or 66 percent last past the first two years, leaving only a third of businesses that fail within these two years. Extended to four years, the number of surviving businesses decreases to only 44 percent, meaning that about 56 percent of businesses fail at the five-year mark.  That is a big difference from the 90 to 95 % previously claimed.  So there is hope.

New Skills- The 7 Criteria Required For A Business To Generate Great Wealth

  1. Is it formulaic- is it a proven formula that others have used to generate great wealth
  2. Does it have large business scope- meaning it is scalable to large proportions: regionally, nationally, globally
  3. High Margins- in excess of 2-3 times cost at a minimum
  4. Low startup investment- based on affordability to you
  5. Professional license required- such as Engineer, medical or professional
  6. Revolutionary- your product or service has never been seen or used before
  7. New, unique and effective- a better twist on something that others have seen or used before, only much more improved

New Skills- The answer yes to 6 of the 7 criteria to generate great wealth

Now, take an unbiased look at your business or business concept.  Chances are if you can’t answer yes to any 6 of these criteria, your opportunity to generate great wealth are significantly diminished.  If that is the case, see what you can do to change your business model so that you can answer yes to these criteria if you want to generate great wealth.

New Skills-  what if I fall short

If you cannot answer yes to 6 of these questions, maybe your business model still have the potential to generate the income your desire to support your lifestyle.  Do what you can to revise the model and address each of the criteria one at a time.  That will surely you give you the best chances for superior results.

Learn New Skills Blog Resource Box

George Napoli is both an author: Be Thinkful©, as well as an entrepreneur having coached and trained thousands of employees and entrepreneurs in high level skill sets in Leadership, Six Sigma, Management Training and a wide range of high level- life changing skill sets like thinking, creativity and innovation and change.  I am a Professional Blogger and Professional Internet Marketer.  I am fortunate to hold Masters Certificates in Human Resource Development, Strategic Organizational Leadership and a Master Black Belt in Six Sigma, all from Villanova University.

This post is property of Learn New Skills Blog.  You may reproduce this post; New Skills- The 7 Criteria To Determine If Your Business Has The Power To Generate Great Wealth only in its entirety, including resource information and maintaining active links.


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Learning New Skills- Internet Marketing And The Four Core Elements To Succesful Integration

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Internet Marketing And The Four Core Components To Integration

Internet Marketing And The Four Core Components To Integration

Learning New Skills– Internet Marketing And The Four Core ElementsTo Successful Integration.

Learning New Skills- Internet Marketing  

Once you understand these four elements, you will begin to master the world of internet marketing.  Everything you do to market your business online by attracting visitors, ultimately falls under one of these four components.  Successful internet marketing uses an integrated approach to all four core elements.

Learning New Skills- Internet Marketing and the four core elements

  1. SEO- Search Engine Optimization
  2. SEM- Search Engine Marketing
  3. SMM- Social Media Marketing
  4. Web Analytics- Measuring the results of your efforts to attract traffic

Learning New Skills– Internet Marketing a deeper review of each of these core four elements for a more clearer understanding of what they actually mean:

SEO- search engine optimization is all about marketing to the search engines.  Bing, Yahoo and Google are all search engines.  When you market to search engines you follow a set of rules and procedures that these search engines look for.  This is the first component and without a doubt the most important.  It includes the subject of keywords, fine tuning each web page for optimization and web submissions to mention just a few for right now.

SEM- search engine marketing starts right after you have optimized your website for the search engines.  This component is all about marketing to humans, unlike SEO which was all about marketing to search engines.  This new skill set includes affiliate marketing, link building, content publishing for online/offline pages, PPC campaigns which is pay per click advertising.  These are just a few to mention so you know some of things it includes.

SMM- social media marketing is all about internet marketing through social media channels like Facebook, Myspace Twitter and all the others.  SMM is all about sharing contents with like minded communities and other media that attracts customers to your website.

Web Analytics– is the measurement, collection, analysis and reporting of internet data for the purposes of understanding and optimizing web usage.

Everything you do with these four core elements supports the universal objectives of driving traffic to your website and converting prospects into customers, once they get there.

Each of these four core elements includes a completely distinct and different body of knowledge for the information and tools you will need to be successful at internet marketing.  Each element comes with its own set of rules and procedures.  You will learn them all along this journey.  Stay with us.

In our next post we have to get through the different business models online, so that you understand the types of models and their primary objectives.  With that behind us, we will be able to start our introduction and the journey along the path of internet marketing, crossing the t’s and dotting the i’s along the way.

Learn New Skills Blog Resource Box

George Napoli is both an author: Be Thinkful©, as well as an entrepreneur having coached and trained thousands of employees and entrepreneurs in high level skill sets in Leadership, Six Sigma, Management Training and a wide range of high level- life changing skill sets like thinking, creativity and innovation and change.  I am a Professional Blogger and Professional Internet Marketer.  I am fortunate to hold Masters Certificates in Human Resource Development, Strategic Organizational Leadership and a Master Black Belt in Six Sigma, all from Villanova University.

This post is property of Learn New Skills Blog.  You may reproduce this post; Learn New Skills- The Professional Internet Marketer And The Evolution of Internet Marketingonly in its entirety, including resource information and maintaining active links.

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Learn New Skills- The Professional Internet Marketer And The Evolution of Internet Marketing

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Internet Marketer

Internet Marketer And Internet Marketing

New Skills- Internet Marketer And The Evolution of Internet Marketing

Learn New skills- Internet Marketer

When it comes to new skills for marketing a business, there is no better skill set today than being an Internet Marketer.  I am fortunate to have just received (feb. 2012) my PIM designation.  PIM stands for Professional Internet Marketer.  That designation provides me all the internet skills and tools and skills required to successfully market online products and services for myself, or others.

Learn New Skills– internet marketer and the evolution of internet marketing

I have been involved in creating and marketing consumer products forever.  I’m not about to tell you how many years, as you may consider me “old news”.  I have sold every major retailer from east to west and north to south.  I know how to brand a consumer product and I know how to market it successfully through mass merchandising retailers we well as online.  (Check out www.yumdropsflavoring.com and you will see one of my consumer branded product creations and online business models).  More on Yum Drops™ flavoring later, since there is a ton of information we will learn from just studying that website as the journey of internet marketing continues.

Learn new skills- the evolution of marketing

It’s time to get back to the storyline of this post.  Every ten years, I purchase a new marketing manual.  Besides putting me to sleep at night, it keeps me abreast of changes and trends in marketing.  Look how marketing has evolved and the role internet marketing plays in 2012.

  • 1981 old fashion,100% traditional organic marketing to mass markets
  • 1991 85% was traditional organic marketing to mass markets, 15% e-marketing to mass markets
  • 2011- 35% e-marketing to niche markets and 65% traditional organic marketing

Learn new skills- the role of the Internet Marketer

Let’s review the role of the Internet Marketer and the subject of internet marketing in terms even I can understand.  The universal role for the internet marketer is to drive traffic.  To be more accurate, it’s to attract traffic and there is a big difference between then and we will get into that as the subject comes up.  Internet marketing therefore, is all about attracting traffic to your website or blog.

Now we know the high A of internet marketing:  attracting visitors to your site, so let’s move forward.

New Skills- internet marketer formal definition for the records

The Internet Marketer utilizes the body of knowledge called internet marketing.  This is a broad term that envelops all forms of advertising and marketing for a businesses, marketing companies, professionals, and individuals that market their products and services over the internet.  Stay focused on the universal objective of internet marketing: attracting traffic or visitors and you won’t be consumed by all the extras.

In this post I have reviewed what an Internet Marketer does and what internet marketing is about.  ALong this journey, I will venture into the basics and advanced internet skills and tools you can use to successfully market your own business online.  You can market products, services, information almost anything you decide to market.  Learn this once, and you will know all the tricks and secrets to being a successful internet marketer.   But remember this, the journey is long but the rewards from these new skills are well worth the effort.

At the same time, along the internet marketing journey, I will mix in some posts for learning new skills besides internet marketing like: Forecasting: finding trends and patterns to identify that next big idea, as well as including learning new skills for work, for business development and just for fun.

While you may not have the PIM designation when this journey is complete, you will have all the internet skills and tools to be successful at internet marketing.  I may even turn this into a live case study and membership site to reveal how I launch a new online business model, each step of the way.  If I do, you will then see how effective I am at attracting customers and getting them to take the actions that your business model dictates.  By the way, taking some action is the second universal objective for the Internet Marketer and internet marketing.  (You will learn all about the 6 types of internet business models, and their online objectives in a couple of posts from now.  You won’t want to miss this information.)

In my next post, Learn New Skills will reveal the four components of integrated internet marketing.  Don’t miss the boat.

George Napoli is both an author: Be Thinkful©, as well as an entrepreneur having coached and trained thousands of employees and entrepreneurs in high level skill sets in Leadership, Six Sigma, Management Training and a wide range of high level- life changing skill sets like thinking, creativity and innovation and change.  I am a Professional Blogger and Professional Internet Marketer.  I am fortunate to hold Masters Certificates in Human Resource Development, Strategic Organizational Leadership and a Master Black Belt in Six Sigma, all from Villanova University.

This post is property of Learn New Skills Blog.  You may reproduce this post; Learn New Skills- The Professional Internet Marketer And The Evolution of Internet Marketing only in its entirety, including resource information and maintaining active links.

 

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New Skills-Influence And Persuasion: Three Golden Keys And More- 2nd Post

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New Skills- 3 Golden Keys to Influence and Persuasion

New Skills- 3 Golden Keys to Influence and Persuasion

New Skills-Influence And Persuasion:  Three Golden Keys And More

New skills- Influence and persuasion an important skill set part 2

In our first post, we mentioned how important it is to learn new skills like influence and persuasion.  We also laid the groundwork and basics for the subject of influence and persuasion.  To keep that post length a little shorter, we broke it into 2 parts.

In this post we will show you the:

  • 3 golden keys to influence and persuasion
  • Modern techniques that makes you effective
  • The insight to the performance tools Presentation Master you can use In my first attempt at trying to sell a product

New skills– Influence and persuasion a quick review: what’s the difference again?

The American Heritage Dictionary defines manipulation: “Shrewd or devious management, especially for one’s own advantage”.  This is most fitting when discussing the difference between influence and persuasion compared to manipulation.   There is no way we can leave this difference out of the article.

With influence and persuasion, it’s all about the opportunity for two people to come together on an opinion that is mutually beneficial. No one wins if someone loses and manipulation or hard selling tactics is not effective long term. In order for you to be successful long term with selling your thoughts and ideas, it has to be a win-win.

New skills- influence and persuasion the 3 golden keys:

  1. The emotional connection
  2. Trust
  3. Listeners point of view

New skills- Influence and persuasion the emotional connection is the 1st key

Do you have trouble getting your thoughts or ideas across? When you speak, do others listen to you, or do you feel your listener wandering?

Effective influence and persuasion is basic communications for “convincing” others.  This new skill is essential in business and everyday life. According to Bert Decker’s book: “You Have To Be Believed To Be Heard”, the most powerful communications reaches not only the mind but also the heart. I highly recommend this book for persuading and influencing others.

Influence and persuasion- trust is the 2nd key

It comes down to a simple question. Who will they trust?  At the end of the day, it always comes down to trust.  Do you trust them, or not?  Do you believe what they are saying, or not?  Is this person credible, or not?

Trust is so valuable that we spend our entire lives building trust and credibility, and rightfully so.  The more effective we are in doing that, the more successful you will be when it comes to influence and persuasion.

Influence and persuasion- listener’s point of view is the 3nd key

OK listeners, listen up!!!.  This is 2012, hardly a new year by now.  Get this right and you will have a happy new year.  The “listeners’ point of view is the foundation, cornerstone and starting point for influence and persuasion.   When you get this right and have the other two keys in place…it’s like presto.  Being effective at influence and persuasion opens the golden treasures to being more successful, more productive and more valuable….and more influential.  You are what we call- a person of influence.

In the next generation of influence and persuasion, it’s not really about you.  No one cares that you have a great idea.  Nobody is really interested in the products you sell.  When you get the right perspective on how to influence and persuade, you will be more effective and more successful at it.

You must know and understand your listener.  When you start off with “I have this great (product or idea or whatever the situation) I know you will like”, you just triggered the self preservation mechanism I discussed in the first post.  If your listener hasn’t already said no, he is already thinking no.

New skills- influence and persuasion is all about knowing your listener

In business you need to identify what they call the pain, or problem area:  When you know your listener, you know what:

  • Keeps them from falling asleep?
  • They are they really concerned about?
  • Frustrates them?
  • They are angry about and who are they angry with?
  • What they have to do and must do in their business to succeed or to grow it to the next level

In your personal lives, you identify the pleaser:  When you know your listener, you know what:

  • They truly desire most?
  • Excites your listener?
  • Appeals to them being happy?

New skills-influence and persuasion answering the two most important questions

Since influence and persuasion is used in both our everyday lives and in business, I will give you approaches to both perspectives.  When you can identify the top two pains of your listener, you are ready to start your presentation for the business perspective.  When you can identify the top two pleasers for your listener, you are ready to start your presentation for the personal perspective.

A quick comment on presentations.  A presentation is how you get others to understand and accept your ideas. In simple terms, it has an

  • Opening- with the listener’s point of view
  • Body- what you are trying to get others to understand or accept your ideas on
  • Benefits- why this solves the pain or pleaser
  • Answers to objections- why the benefits solve the issues
  • Call to action- to do something by a certain date

Here are the simple steps to influence and persuasion for a successful presentation and in this sequence.

  1. Start with the listeners point of view
  2. Show them how benefits solve the problem
  3. Prepare a list of objections that they will most likely have
  4. Summarize the listeners point of view again
  5. Have them take the action you want by a certain time frame.

Here are two examples.  The first is convincing someone on a new idea you have, the second is convincing your friends that Saturday night dinner is at the place you want to go, even though everyone has their favorite spot in mind.

Selling your idea on a new product you developed:  “Dan I know you want to attract new markets and increase your company’s profits.  New products are the heart beat of every company, especially when they appeal to your target customers and meet your profit objectives.  My idea will help you deliver those customers and add more profit to your bottom line.  You may be thinking, how can I afford to develop new products or spend money to buy them.  Dan, you don’t have to, in fact you don’t even need to buy my super widget product.  We can do a joint venture, and I will make 8% on any sales you make and I will help you to market it.”  We need a short follow up meeting to review the concept.”  Think you may get a yes here?

Selling your friends on your dinner location:

“Hey Tom and Mary.  I know you guys love the hustle and bustle in a white table cloth establishment.  And Carl and Rose, you just mentioned you love fine Italian.  Honey, we should think about Napoli’s Fine Classic Italian restaurant Saturday night.  Now I know everyone is thinking of their favorite spots, but tonight seems like it should be special, different and upbeat.  It’s not the last supper- a little humor, and this place is really heating up in the news!  I will handle the reservations for six at 8 PM.”   I think you made a good case and would likely convince the group.

Influence and persuasion- high performance tools- The Presentation

BeThinkful

BeThinkful

In my book Be Thinkful, I include a template tool for making presentations.  It’s called The Presentation Master.  It starts with the listener’s point of view.  The Presentation Master is included as a free bonus for buying the book and comes with an easy to use worksheet and excel template you can use for every presentation you make.  The book is $7.95.

Good luck with learning new skills like influence and persuasion.  If you get this skill right, your dreams will come true.

George Napoli is both an author: Be Thinkful©, as well as an entrepreneur having coached and trained thousands of employees and entrepreneurs in high level skill sets in Leadership, Six Sigma, Management Training and a wide range of high level- life changing skill sets like thinking, creativity and innovation and change.  I am a Professional Blogger and Professional Internet Marketer.  I am fortunate to hold Masters Certificates in Human Resource Development, Strategic Organizational Leadership and a Master Black Belt in Six Sigma, all from Villanova University.

This post is property of Learn New Skills Blog.  You may reproduce this post; New Skills-Influence And Persuasion:  Three Golden Keys And More only in its entirety, including resource information and maintaining active links.

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