Internet Marketing Tools For Advertising Sites- Their (KPI) Key Performance Indicators

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Internet Marketing Tools For Advertising Sites- Their (KPI) Key Performance Indicators

Internet Marketing Tools

KPI- Internet Marketing Tools

Internet marketing tools for measuring online performance

As everyone knows by now, there are basically 4 different types of business models on the web.  In a previous post I reviewed the best internet marketing tools- KPI for e-commerce.  Now it’s time for the second online business model called advertising.  Review e-commerce interenet marketing tools KPY now.

When it comes to internet marketing tools, the best performing advertising models know what drives their online performance.  Read this article now to learn what the KPI key performance indicators and internet marketing tools used to drive advertising, to help benefit you and your company.

Internet Marketing Tools- quick glance

Let’s take a quick look again at the basics of internet marketing tools for the advertising businesses online:  Advertising- The basis for making money on advertising sites is the ability to sell electronic advertising in this model. models already discussed.

Internet Marketing Tools -advertising key performance indicators:

The advertising model for online businesses dictates that new visitors are acquired and that they view as many different pages and pieces of content as possible in order to generate advertising views for the website’s “customers”. The recommended performance indicators reflect this focus.

1. Internet marketing tools to consider- Overall Traffic Volumes. Because advertising views are so closely tied to page views it is worthwhile to keep track of changes in overall traffic volume to the website (Traffic – Brief Traffic Analysis).

2. Internet marketing tools a must know- Number of Visits. Similar to overall traffic volumes, watching for changes in the number of visits to the website can help predict whether more or fewer advertising views will be available (Traffic – Traffic Summary).

3. Internet marketing tools that are critical- Percent New Visitors. Because the advertising model depends on the near-constant input of new visitors, monitoring the percentage of new visitors to your site is extremely important (Visitors – New Visitors).

4. Internet marketing toosl- Percent Returning Visitors. Much like monitoring the percent of new visitors to the site, watching how the percent of returning visitors changes will help you keep track of visitor retention (Visitors -Frequent Visitors).

5. Internet marketing tools- Page “Stickiness“. For key landing pages on your website (home page, marketing response pages) you want to ensure that visitors are responding to your marketing materials but getting no further than the first page (Pages – Entry Page, Exit Page).

6. Internet marketing tools- Referring Domains. Keeping track of the top 10 or so websites that are sending you traffic will help determine whether online business partners are performing as expected (Referrers – Referring Sites).  Note: This concerns not only websites. Tracking organic traffic, i.e. brought by search engines is also important if not even more important. This traffic is free, so concentrate your optimization efforts on search engines that bring the most visitors (Referrers – Search Engines).

7. Internet marketing tools- Search Keywords and Phrases. Keeping track of the top search engine words and phrases that are driving traffic to you will help ensure that your content is what inbound visitors are actually looking for (Referrers – Search Keywords, Pages Found on Keywords).

8. Internet marketing tools- Percent of Visits Under 90 Seconds. Dramatic changes in this percentage can indicate either much better or much worse reach in your marketing campaigns. Either should be responded to proactively (Pages – Page Stickiness).

9. Internet marketing tools- Average Pages Viewed per Visitor. Knowing how many pages, and advertising views, you can expect the average visitor to see is helpful when selling advertising units. Monitoring for changes in this number is important to ensure advertising delivery (Pages – Views per Visit).

10. Internet marketing tools- Entry Pages and Content. Keeping track of the top 10 pages and content areas where visitors are most likely to begin their visit will help identify key pages in which the advertisers may be interested (Navigation – Entry Pages, Pages – Popular Pages).

11. Internet marketing tools- Average Time Spent on Site. Longer visits typically mean greater interest in content and more advertising views, so large changes in average time spent should be monitored (Navigation – Site Stickiness).

12. Internet marketing tools- Key Conversion Rates. Any conversion rate on your website that will lead to increased retention and loyalty should be monitored closely. Examples include newsletter sign-up, alert features and chat or newsgroup application sign-up.

13. Internet marketing tools- Activity of “Retained” Visitors. If you have the ability to determine the number of page views, visits, visitors and average time spent for returning visitors it is worthwhile to separate out that reporting to watch for changes in the activity of the retained audience.

These are the key performance indicators for the advertising model.  Review these internet marketing tools for advertising frequently and measure your results often.

If you are looking for affordable a variety of internet marketing tools for visit internet marketing tools now for a variety of afforbale internet marketing tools.

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How To Make Money From Home Using Mirco Websites- Case Study Update

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How to make money from home through Google Page Ranking

How to make money from home through Google page ranking

How to make money from home- the background

Back on the 1st of May 2012, I introduced the beginning of a case study I was launching.  The case study centered on me reviewing an Affiliate product I bought into.  The case study objective was to test the validity of their product offering, claims and performance.

How to make money from home- the affiliate products

That affiliate product that teaches you how to make money from home is called Bring The Fresh. I bought in to this product and learned the internet skills to develop my own online business.  I use their techniques everyday.  Buying this product, also gave me access to another product they sell call “Done For You”.  Back in April on the 25th, 2012 I bought this product and that same day they had me register the domain name http://www.signsofaspergerssite.com, for the keyword phrase they wanted to get ranked on Google.  An exact match was not available, but the right keywords were required, so I got as close to the phrase “signs of aspergers” as possible.

It is now the 18th of June and here is the update for what are all calling “how to make money from home” case study.  In the first couple of weeks, they posted three articles to the blog and submitted several article to Unique Article Wizard for back links.  There was no page ranking movement for the following two weeks either.

Several weeks back I tested the market and found our site having a Google page ranking of 71.  One week later when I checked it again, it could not be found.  I notified the company and expressed my concern; patience is not my long suit, even when I know these things take time.  Typically, it takes 1400-2000 back links and conventional wisdom dictated no more than 25 a day so they are not considered black hat type of back links.

How to make money from home- current update

So here we are June 19, 2012 and I am now page ranked at 12.  That’s a huge jump in standings and I am only two off the first page of Google.  So let’s tell you all about the Bring The Fresh Done For you products.  Remember, you have to be a customer of their Bring The Fresh Products before you have the option to buy into the done for you sites, and remember, they are not always available.  They open up ten slots a week, every so often, so you have to act when they are available.

How to make money from home- a complete Done For You Blog in any niche you want

A custom website built by their team, in any industry you like, setup with plugins, a premium theme, original content, copywriting, backlinks, and GUARANTEED Page 1 ranking on Google. They will also add in adsense and affiliate code as well, so you can make money quickly.

How to make money from home– what the Bring The Fresh Team will do for you…

  • You tell their team an industry to target, (and an area if you want to target local results).
  • Their team will do the keyword research FOR YOU, and find a keyword that has high commercial value, at least 1,000+ exact match searches monthly, and a related product that you can sell through an affiliate program.
  • Create a great looking blog, centered around any keyword or niche you want.
  • They will install WordPress.
  • They will setup the theme.
  • They will configure all of the plugins.
  • They will categorize and tag everything properly.
  • They will write 3 original blog posts centered around your keyword of choice.
  • They will write a 4th “money post” – this is the post that will focus on getting you sales of whatever product you are promoting. All you need to do is add your affiliate link, or send it to the team and they will add it for you.
  • They will integrate Google Adsense into the site so that you can make money from ads showing on your site.
  • Your site will be built EXACTLY how they build sites for themselves.
  • Theirr team will GUARANTEE A FIRST PAGE GOOGLE RANKING FOR YOU.
  • All you would need to do after that is sell the site or enjoy the monthly income.

How to make money from home-your choices

If you’d like to sell the site, they will show you EXACTLY how to do it… they will even help you sell it for as much money as possible.

You can’t miss…it’s GUARANTEED!!!

How to make money from home- learn more now

Buy Bring The Fresh Affiliate product now and learn the internet skills you need to grow you online business or, get your site done free when this product becomes available.

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The Key To Google Page Ranking Success Is The (KPI) Key Performance Indicators

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SEO for Google Page Ranking Using KPI

Using KPI for Google Page Ranking

Google Page Ranking Success Key Is The (KPI) Key Performance Indicators

Google Page Ranking-intro

If you want to be successful at online marketing and make money online, you have to incorporate the KPI into your internet skills to get to the top of Google page ranking.  Every successful internet marketer knows how important these performance indicators are to a thriving online business.  If you don’t know already, it’s all about traffic.  “Traffic is the currency of the internet.”  But knowing about traffic (customers, visitors, etc.) is just the first step and a single dimension.  You must now get your arms around the entire concept of traffic.  Not only attracting traffic, but also converting traffic, knowing where it comes from and what it does once it gets to your website.  The more you know about this component, the better your online marketing performance.

Google page ranking- 4 models online

There are basically 4 different types of online business models.  They do not take into account any business models that are hobby, craft or informational-models that specifically do not have an interest in making money online. The best internet marketers know what business model they have and what drives that models online performance.  So please read this article now to learn what the KPI key performance indicators drive each of the four different online models that will help benefit you and your company.  I will review each business model in series of posts, otherwise, this article will be too long and hard to use.

Let’s take a quick look again at the four business models every online business falls under. It really doesn’t matter what business you are in on the internet, basically, they all fit perfectly into one of these 4 business models.

Google page ranking-4 models online

Here is a quick review since I already covered them in depth is a previous post.  There are the 4 types of business models online, including their short summary:

1. Online Commerce- Any website that sells products, services or information fits into this model.

2. Advertising- The basis for making money on advertising sites is the ability to sell electronic advertising in this model.

3. Lead Generation- The lead generation business presents information about a product or a service in the attempt to gather contact information from the visitor.

4. Customer Support- The customer support business model is typified by a website designed to help visitors answer questions and is integrated into one of the other models already discussed.

Here are the key performance indicators for online commerce.  Certainly e-commerce is the most prevalent type of business model online and where most of the money is made and spent and most are at the top of Google page ranking.

Google page ranking-Online Commerce

Since it is equally important to retain customers and acquire and convert new visitors, the online commerce model draws performance indicators from each phase of the customer life cycle.

Ratio of New to Returning Visitors. The ratio of new to returning visitors is a fast reference to describe the effect of your marketing mix on driving visits (Visitors – Visit Frequency).

Percent New Visitors. Because an online commerce model depends on a near-constant input of new visitors, monitoring the percentage of new visitors to your site is extremely important (Visitors – New Visitors).

Page “Stickiness”. For key landing pages on your website (home page, marketing response pages) you will want to ensure that visitors respond to marketing materials but get no further than the first page (Navigation – Entry Page, Exit Page).

Referring Domains. Keeping track of the top 10 or so websites that are sending you traffic will help determine whether online business partners are performing as expected (Referrers – Referring sites).

Search Keywords and Phrases. Keeping track of the top search engine words and phrases that are driving traffic to you will help you ensure that your featured product mix is one that inbound visitors are actually looking for (Referrers – Search Keywords, Pages Found on Keywords).

Percent of Visits Under 90 Seconds. Dramatic changes in this percentage can indicate either much better or much worse reach in your marketing campaigns. Both should be responded proactively (Pages – Page Stickiness).

Key Conversion Rates. Any and all key conversion rates, such as home to purchase, search to purchase, shopping cart and checkout completion should be monitored closely.

Average Order Value. Watching for significant movement in your average order value can identify changes in either your customer or available product mix, both of which should be responded to proactively. Also monitor AOV for new and returning customers (eCommerce – Average Order Size).

New and Repeat Customer Conversion Rates. Again, here you are watching for dramatic changes that may indicate changes in your customer base or product and marketing mix.

Sales per Visitor. A good point of comparing with your conversion rate to help you ensure that as your incoming traffic increases your site-wide conversion rate stays roughly the same (eCommerce – Revenue per Visit).

Percent Returning Visitors. Much like monitoring the percent of new visitors to the site, watching how the percent of returning visitors changes will help keep track of visitor retention (Visitors – Frequent Visitors).

Customer Retention Rate. Again, similar to keeping track of returning visitors, monitoring the percentage of returning customers is useful in determining how effectively you retain customers (Visitors – Frequent Visitors).

It is important to keep in mind that these performance indicators are only a subset of all available metrics. Your online business may have different specific reporting needs and you should work to include those indicators that are most useful to you.

Google page ranking- web analytics free trial

If you wannt to get on top of Googel page ranking you are going to need help.  Web Ceo software is one of the easiest and most affordable software systems to use.  Try it for free…

Web CEO SEO software

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