Category Archives: new skills

New Skills- The 7 Criteria To Determine If Your Business Has The Power To Generate Great Wealth

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Blue Print by Learn New Skills

New Skills- determine if your business meets the 7 criteria to generate great wealth

New Skills- The 7 Criteria To Determine If Your Business Has The Power To Generate Great Wealth

New Skills– skills defined again in broad terms

Let’s refresh our memory about what a new skill is again.  A skill is the ability to use one’s knowledge effectively and readily in execution or performance.  Learning new skills like determining if your business concept can generate great wealth is just as important as having accounting knowledge and skills to manage the cash of your business.  Maybe even more important, since you can always hire these basic types of skill sets, but making the determination about the true success of your business model is a new skill you want to possess upfront, not after the fact.

New Skills- Can My Business Model Generate Great Wealth? 

So you want to know if your business concept or current business can provide you great wealth.  Will it be hugely successful, or just another ho hum business that drains your energy, sucks up all your free time and provides little return for your efforts?  Or can it at least generate the income you desire to live the life style you choose?

Learn New Skills– a blueprint for generating great wealth in a business

So now you’re asking yourself, is there a blueprint to determine all of this?  Can I find the criteria all in one place and know it will actually determine my success in business?

Well my good listeners, the answer is categorically yes, if you can in fact pass the litmus test.  In fact, I’m so sure that if you can answer yes to any 6 of the 7 questions, I will jump in with you, both feet to joint venture that success if you need help.  Or I will point you in the right direction, to get the help you need.

Before we move forward, let’s look back at history and see what has prevailed in the past and you will see that having the right criteria is essential, no matter what idea or concept you have.

New Skills –statistics tell another story

Typically, approximately 50 % of all business ventures fail in the first year. This number has also been held to increase dramatically in the first five years of running a business, when the number is claimed to rise to as high as 90 to 95 %.

The numbers from the latest research conducted by the Small Business Administration tell a different and more encouraging story. According to the SBA, about two-thirds, or 66 percent last past the first two years, leaving only a third of businesses that fail within these two years. Extended to four years, the number of surviving businesses decreases to only 44 percent, meaning that about 56 percent of businesses fail at the five-year mark.  That is a big difference from the 90 to 95 % previously claimed.  So there is hope.

New Skills- The 7 Criteria Required For A Business To Generate Great Wealth

  1. Is it formulaic- is it a proven formula that others have used to generate great wealth
  2. Does it have large business scope- meaning it is scalable to large proportions: regionally, nationally, globally
  3. High Margins- in excess of 2-3 times cost at a minimum
  4. Low startup investment- based on affordability to you
  5. Professional license required- such as Engineer, medical or professional
  6. Revolutionary- your product or service has never been seen or used before
  7. New, unique and effective- a better twist on something that others have seen or used before, only much more improved

New Skills- The answer yes to 6 of the 7 criteria to generate great wealth

Now, take an unbiased look at your business or business concept.  Chances are if you can’t answer yes to any 6 of these criteria, your opportunity to generate great wealth are significantly diminished.  If that is the case, see what you can do to change your business model so that you can answer yes to these criteria if you want to generate great wealth.

New Skills-  what if I fall short

If you cannot answer yes to 6 of these questions, maybe your business model still have the potential to generate the income your desire to support your lifestyle.  Do what you can to revise the model and address each of the criteria one at a time.  That will surely you give you the best chances for superior results.

Learn New Skills Blog Resource Box

George Napoli is both an author: Be Thinkful©, as well as an entrepreneur having coached and trained thousands of employees and entrepreneurs in high level skill sets in Leadership, Six Sigma, Management Training and a wide range of high level- life changing skill sets like thinking, creativity and innovation and change.  I am a Professional Blogger and Professional Internet Marketer.  I am fortunate to hold Masters Certificates in Human Resource Development, Strategic Organizational Leadership and a Master Black Belt in Six Sigma, all from Villanova University.

This post is property of Learn New Skills Blog.  You may reproduce this post; New Skills- The 7 Criteria To Determine If Your Business Has The Power To Generate Great Wealth only in its entirety, including resource information and maintaining active links.


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Learning New Skills- Internet Marketing And The Four Core Elements To Succesful Integration

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Internet Marketing And The Four Core Components To Integration

Internet Marketing And The Four Core Components To Integration

Learning New Skills– Internet Marketing And The Four Core ElementsTo Successful Integration.

Learning New Skills- Internet Marketing  

Once you understand these four elements, you will begin to master the world of internet marketing.  Everything you do to market your business online by attracting visitors, ultimately falls under one of these four components.  Successful internet marketing uses an integrated approach to all four core elements.

Learning New Skills- Internet Marketing and the four core elements

  1. SEO- Search Engine Optimization
  2. SEM- Search Engine Marketing
  3. SMM- Social Media Marketing
  4. Web Analytics- Measuring the results of your efforts to attract traffic

Learning New Skills– Internet Marketing a deeper review of each of these core four elements for a more clearer understanding of what they actually mean:

SEO- search engine optimization is all about marketing to the search engines.  Bing, Yahoo and Google are all search engines.  When you market to search engines you follow a set of rules and procedures that these search engines look for.  This is the first component and without a doubt the most important.  It includes the subject of keywords, fine tuning each web page for optimization and web submissions to mention just a few for right now.

SEM- search engine marketing starts right after you have optimized your website for the search engines.  This component is all about marketing to humans, unlike SEO which was all about marketing to search engines.  This new skill set includes affiliate marketing, link building, content publishing for online/offline pages, PPC campaigns which is pay per click advertising.  These are just a few to mention so you know some of things it includes.

SMM- social media marketing is all about internet marketing through social media channels like Facebook, Myspace Twitter and all the others.  SMM is all about sharing contents with like minded communities and other media that attracts customers to your website.

Web Analytics– is the measurement, collection, analysis and reporting of internet data for the purposes of understanding and optimizing web usage.

Everything you do with these four core elements supports the universal objectives of driving traffic to your website and converting prospects into customers, once they get there.

Each of these four core elements includes a completely distinct and different body of knowledge for the information and tools you will need to be successful at internet marketing.  Each element comes with its own set of rules and procedures.  You will learn them all along this journey.  Stay with us.

In our next post we have to get through the different business models online, so that you understand the types of models and their primary objectives.  With that behind us, we will be able to start our introduction and the journey along the path of internet marketing, crossing the t’s and dotting the i’s along the way.

Learn New Skills Blog Resource Box

George Napoli is both an author: Be Thinkful©, as well as an entrepreneur having coached and trained thousands of employees and entrepreneurs in high level skill sets in Leadership, Six Sigma, Management Training and a wide range of high level- life changing skill sets like thinking, creativity and innovation and change.  I am a Professional Blogger and Professional Internet Marketer.  I am fortunate to hold Masters Certificates in Human Resource Development, Strategic Organizational Leadership and a Master Black Belt in Six Sigma, all from Villanova University.

This post is property of Learn New Skills Blog.  You may reproduce this post; Learn New Skills- The Professional Internet Marketer And The Evolution of Internet Marketingonly in its entirety, including resource information and maintaining active links.

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New Skills-Influence And Persuasion: Three Golden Keys And More- 2nd Post

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New Skills- 3 Golden Keys to Influence and Persuasion

New Skills- 3 Golden Keys to Influence and Persuasion

New Skills-Influence And Persuasion:  Three Golden Keys And More

New skills- Influence and persuasion an important skill set part 2

In our first post, we mentioned how important it is to learn new skills like influence and persuasion.  We also laid the groundwork and basics for the subject of influence and persuasion.  To keep that post length a little shorter, we broke it into 2 parts.

In this post we will show you the:

  • 3 golden keys to influence and persuasion
  • Modern techniques that makes you effective
  • The insight to the performance tools Presentation Master you can use In my first attempt at trying to sell a product

New skills– Influence and persuasion a quick review: what’s the difference again?

The American Heritage Dictionary defines manipulation: “Shrewd or devious management, especially for one’s own advantage”.  This is most fitting when discussing the difference between influence and persuasion compared to manipulation.   There is no way we can leave this difference out of the article.

With influence and persuasion, it’s all about the opportunity for two people to come together on an opinion that is mutually beneficial. No one wins if someone loses and manipulation or hard selling tactics is not effective long term. In order for you to be successful long term with selling your thoughts and ideas, it has to be a win-win.

New skills- influence and persuasion the 3 golden keys:

  1. The emotional connection
  2. Trust
  3. Listeners point of view

New skills- Influence and persuasion the emotional connection is the 1st key

Do you have trouble getting your thoughts or ideas across? When you speak, do others listen to you, or do you feel your listener wandering?

Effective influence and persuasion is basic communications for “convincing” others.  This new skill is essential in business and everyday life. According to Bert Decker’s book: “You Have To Be Believed To Be Heard”, the most powerful communications reaches not only the mind but also the heart. I highly recommend this book for persuading and influencing others.

Influence and persuasion- trust is the 2nd key

It comes down to a simple question. Who will they trust?  At the end of the day, it always comes down to trust.  Do you trust them, or not?  Do you believe what they are saying, or not?  Is this person credible, or not?

Trust is so valuable that we spend our entire lives building trust and credibility, and rightfully so.  The more effective we are in doing that, the more successful you will be when it comes to influence and persuasion.

Influence and persuasion- listener’s point of view is the 3nd key

OK listeners, listen up!!!.  This is 2012, hardly a new year by now.  Get this right and you will have a happy new year.  The “listeners’ point of view is the foundation, cornerstone and starting point for influence and persuasion.   When you get this right and have the other two keys in place…it’s like presto.  Being effective at influence and persuasion opens the golden treasures to being more successful, more productive and more valuable….and more influential.  You are what we call- a person of influence.

In the next generation of influence and persuasion, it’s not really about you.  No one cares that you have a great idea.  Nobody is really interested in the products you sell.  When you get the right perspective on how to influence and persuade, you will be more effective and more successful at it.

You must know and understand your listener.  When you start off with “I have this great (product or idea or whatever the situation) I know you will like”, you just triggered the self preservation mechanism I discussed in the first post.  If your listener hasn’t already said no, he is already thinking no.

New skills- influence and persuasion is all about knowing your listener

In business you need to identify what they call the pain, or problem area:  When you know your listener, you know what:

  • Keeps them from falling asleep?
  • They are they really concerned about?
  • Frustrates them?
  • They are angry about and who are they angry with?
  • What they have to do and must do in their business to succeed or to grow it to the next level

In your personal lives, you identify the pleaser:  When you know your listener, you know what:

  • They truly desire most?
  • Excites your listener?
  • Appeals to them being happy?

New skills-influence and persuasion answering the two most important questions

Since influence and persuasion is used in both our everyday lives and in business, I will give you approaches to both perspectives.  When you can identify the top two pains of your listener, you are ready to start your presentation for the business perspective.  When you can identify the top two pleasers for your listener, you are ready to start your presentation for the personal perspective.

A quick comment on presentations.  A presentation is how you get others to understand and accept your ideas. In simple terms, it has an

  • Opening- with the listener’s point of view
  • Body- what you are trying to get others to understand or accept your ideas on
  • Benefits- why this solves the pain or pleaser
  • Answers to objections- why the benefits solve the issues
  • Call to action- to do something by a certain date

Here are the simple steps to influence and persuasion for a successful presentation and in this sequence.

  1. Start with the listeners point of view
  2. Show them how benefits solve the problem
  3. Prepare a list of objections that they will most likely have
  4. Summarize the listeners point of view again
  5. Have them take the action you want by a certain time frame.

Here are two examples.  The first is convincing someone on a new idea you have, the second is convincing your friends that Saturday night dinner is at the place you want to go, even though everyone has their favorite spot in mind.

Selling your idea on a new product you developed:  “Dan I know you want to attract new markets and increase your company’s profits.  New products are the heart beat of every company, especially when they appeal to your target customers and meet your profit objectives.  My idea will help you deliver those customers and add more profit to your bottom line.  You may be thinking, how can I afford to develop new products or spend money to buy them.  Dan, you don’t have to, in fact you don’t even need to buy my super widget product.  We can do a joint venture, and I will make 8% on any sales you make and I will help you to market it.”  We need a short follow up meeting to review the concept.”  Think you may get a yes here?

Selling your friends on your dinner location:

“Hey Tom and Mary.  I know you guys love the hustle and bustle in a white table cloth establishment.  And Carl and Rose, you just mentioned you love fine Italian.  Honey, we should think about Napoli’s Fine Classic Italian restaurant Saturday night.  Now I know everyone is thinking of their favorite spots, but tonight seems like it should be special, different and upbeat.  It’s not the last supper- a little humor, and this place is really heating up in the news!  I will handle the reservations for six at 8 PM.”   I think you made a good case and would likely convince the group.

Influence and persuasion- high performance tools- The Presentation

BeThinkful

BeThinkful

In my book Be Thinkful, I include a template tool for making presentations.  It’s called The Presentation Master.  It starts with the listener’s point of view.  The Presentation Master is included as a free bonus for buying the book and comes with an easy to use worksheet and excel template you can use for every presentation you make.  The book is $7.95.

Good luck with learning new skills like influence and persuasion.  If you get this skill right, your dreams will come true.

George Napoli is both an author: Be Thinkful©, as well as an entrepreneur having coached and trained thousands of employees and entrepreneurs in high level skill sets in Leadership, Six Sigma, Management Training and a wide range of high level- life changing skill sets like thinking, creativity and innovation and change.  I am a Professional Blogger and Professional Internet Marketer.  I am fortunate to hold Masters Certificates in Human Resource Development, Strategic Organizational Leadership and a Master Black Belt in Six Sigma, all from Villanova University.

This post is property of Learn New Skills Blog.  You may reproduce this post; New Skills-Influence And Persuasion:  Three Golden Keys And More only in its entirety, including resource information and maintaining active links.

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Influence And Persuasion: 3 Golden Keys From Learn New Skills Blog

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There are no secrets to influence and persuasion

Influence And Pesuasion Is All About Getting Others To Understand And Accept Your Ideas

Influence And Persuasion:  There Is No Secret, But There Are Golden Keys From Learn New Skills Blog

 

Influence and persuasion– notable quotes

As Plato observed, “persuasion is the key to power.”

“The greatest ability in business is to get along with others and to influence their actions.” John Hancock

How many phone calls do you get at home from telemarketers?  We now seem to be getting more and more on our cell phones.  Now, if I don’t recognize the number, I won’t answer it.  But it gets worse.  While text messaging from people trying to convince you buy something, or take some action isn’t that bad right now, trust me, it will grow in magnitude over the next twelve months.  And as far as emails, they have taken over the majority of emails I get and they are very annoying.

Influence and persuasion- an important skill set

Learning new skills like influence and persuasion is a very important.  To keep this post length a little shorter, the post will come in 2 parts. In the 2nd post I will show you the

  • 3 golden keys to influence and persuasion
  • Supported by modern techniques
  • The insight to the performance tools you can use everyday to be more effective in areas of influence and persuasion.
  • Learning how to be an effective influencer

In this post, I will deliver the meaning and the difference between the two subjects as well as the background to influence and persuasion, and why it is the golden keys to the golden treasure!!!   A side footnote:  Influence and persuasion is obviously about selling.  But typically, sales are transactions:  You receive money from a customer for the benefits they receive from buying your product.   This post is not about selling a product or service, but about getting people to understand and accept your ideas.

Influence and persuasion- the essence of the meanings

Influence and persuasion is all also about how to convince others to understand and accept your ideas or solutions to problems. Basically anytime you need to convince someone to your way of thinking.

Influence and persuasion- we experience thousands of times a year

We literally give thousands of presentations a year in our normal daily lives.  Every day we experience problems and issues that need these skills; the clerk in the store who won’t accept a return on a product because the package is open.  You want to go out for dinner but you can’t seem to agree on what restaurant.  Maybe your boss is looking at two different approaches and you want him to take yours.  Influence and persuasion helps get the results you need along life’s journey.

Influence and persuasion is common place in our daily lives.  For example, while listening to the TV at breakfast, a number of advertisements will be presented to you in such a short time frame: one for a new breakfast bar you eat on the go that helps you lose weight, or, how about driving to the golf course where billboards and signs on the sides of the road flourish.  Even on buses and occasional car and truck people try to convince viewers to consider certain products.

Influence and persuasion is being used everywhere, by everyone, yes, even the little boy next door who knocks on your door and says, “Good morning Mr. Wilson,” would you like to buy a holiday wrap  to support my Scout troop’s plans to take a camping trip this Summer?  Some forms of influence and persuasion can be very, very powerful.

Defining influence and persuasion– the meanings defined

If you want to really develop a deep understanding in the field of influence and persuasion, than a good place to start is with the definition of the words themselves. These words are often used interchangeably, however, if you want to nurture a deeper understanding of the subject you need to start with a deeper understanding of their definition.

 

All About Influence
All About Influence- Being An Influencer

 

Influence and persuasion- all about influence

Influence is a catch-all term. Whenever you attempt to deliberately direct or change a person’s thoughts, feeling or behaviors than influence is said to have occurred.

Influence is trendy.  What passed for influence last year or last month may not be influence at all today. Influence is free to change, which it does on its own accord.  We must we be creative to remain relevant. “Leadership is Dead”: How Influence is Reviving It, is a new book by Jeremie Kubicek, explaining how to become truly influential: by overcoming the desire for self-preservation, a tendency that sabotages many leaders today. Long story short: Influence is personal—customized by your current circumstances, interests and preferences.

The problem is that influence is also the most underused tool and asset in the world. And the primary reason is- the enemy of influence is a universal human trait we mentioned earlier: self-preservation.  Because of that, the approach today is much softer than ever before. You influence by establishing trust first and foremost. That is the current perspective on the subject of influence. Hard selling is absolutely out today.  The days of selling on the premise of instilling fear: you need this insurance policy to protect your family in the future, is now replace with a much softer approach- life insurance is prudent for smart people and a basic stepping stone in the financial planning process.

Persuasion Is An Art

Persuasion Is An Art

Influence and persuasion- all about persuasion

Persuasion is a powerful force in daily life and has a major influence on society as a whole. Persuasion is a part of education and learning. Persuasion is also a part of recreation and relaxation. This might be true in some scenarios, but persuasion isn’t just a pushy salesman trying to sell you a car, or a television commercial enticing you to buy the latest and greatest product. Persuasion is often more effectual than force. The key elements of this definition of persuasion are that: persuasion is symbolic, utilizing words, images, sounds, metaphors, etc. and that it involves a deliberate attempt to influence others.

Persuasion is really a subset of Influence. It is when you use communication to try and deliberately change a persons’ attitude. If a person’s attitude has changed then persuasion has occurred.

It’s a subtle but important difference.  Each of the terms above is concerned with deliberate change- but they are different in that persuasion requires a certain level of communication such that an attitude change is adopted by the person. This communication is likely to be a combination of verbal and non-verbal messages. Influence on the other hand can be achieve without any communication and is directed to achieving a specific external behavioral change without gaining any change in the person’s attitude.

Social Influence investigates the causes of human change–whether that change is a behavior, an attitude, or a belief.

Persuasion attempts to win “the heart and mind” of the target (group or individual; in this case maybe your teen). Thus, in order to persuade you must bring about a change in attitude, which is basically an emotion-based change.

With the foundation set, my next post will deliver the three keys to influence and persuasion, some basic techniques to develop the new skill, as well as a powerful tool to make influence and persuasion a systematic process, every time you need to influence others or persuade in some way.  Best of all, you will discover what it means to be a real “influencer”.

George Napoli is both an author: Be Thinkful©, as well as an entrepreneur having coached and trained thousands of employees and entrepreneurs in high level skill sets in Leadership, Six Sigma, Management Training and a wide range of high level- life changing skill sets like thinking, creativity and innovation and change.  I am a Professional Blogger and Professional Internet Marketer.  I am fortunate to hold Masters Certificates in Human Resource Development, Strategic Organizational Leadership and a Master Black Belt in Six Sigma, all from Villanova University.

This post is property of Learn New Skills Blog.  You may reproduce this post only in its entirety, including resource information and maintaining active links.

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Learn New Skills-Anchor Posts For Blogs-

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Learn New Skills-anchor post for blogs

Learn New Skills: anchor post for blogs

Learn New Skills-Anchor Posts For Blogs

For all you Bloggers out there, or those who plan to be, do you know the difference between a typical post and an “anchor post?”

Learn new skills anchor posts

Anchor posts are a specific kind of post that search engines love, readers enjoy and anchor posts are great for SEO.

Learn new skills- about this blog

I’m big on leadership and training.  Simply stated, my loyal readers come to my blog to learn new skills.  When I coach and train, I always use the term “teachable moment” and here is what I mean.  I get hundreds of positive comments a week.  Some are surprised by the length of my posts, but even, then the comments go on to say how surprisingly easy it was to read through the article and more importantly, the content they got gave them the information they were searching for when they found my blog.

Learn new skills– searching for subjects of interest online

When you search online for any subject online, what you typically find are snippets of information, redirects to other sites, references to books on the subject, than if you are lucky, maybe  you find a couple of sites that deliver some basic information.    Studies show that a typical search can take you 20-30 minutes, some up to 3 hours, and usually what you are looking for isn’t found until around the 36th website or blog from the top of the list.   That is 2 pages away from the first page a search engine delivers.

When you get to my blog, you can be assured you will find the message and the content delivered in full. Some people don’t consider the time of the search in comparison to spending 10 minutes reading about what they look for.

Learn new skills-anchor post defined

Here’s the teachable moment.  The posts I provide are usually for high level skills or complicated subjects.  They require background and depth of information to provide the complete picture and storyline. In blogging we call these posts “anchor posts.”  They are typically more than 700 words and deliver both the content and the message.  If you have your own blog, you should write at least one anchor post a month.  The search engines really love anchor posts amd so will your readers.

I Hope this helps to shed some light on the length of the articles and why I can’t deliver them in 3-400 words like most blogs give you.  In an age of push buttons, quick fixes and scrolling bars, sometimes you just have to settle down and spend the time to learn what you want to know, once you finally find it.

So far, I have laid a solid foundation for you with previous posts in the areas of learning, thinking, innovation and creativity for generating great ideas.   Along with those posts, I also published a book that many of you have read called: Be Thinkful© – to help you:

  • Become a better thinker
  • Become better at problem solving and make better decisions
  • Become more creative and generate great ideas
  • Become better at influencing and persuading

Between the posts and the book, you now have access to all the basic skills you need to be more effective, more productive and more successful in your careers or in your business.  To piggy back on my last post on living your dream, you now have the tools to make living your dream a reality as well.

In the last post on living the American dream, I mentioned at the conclusion I would start to road map a blue print on how to live the American dream of owning your business and how with the right skills and performance tools you will flourish and be successful doing it.  After these next two posts on another critical high level skill set,  we will journey together into the World Wide Web, where you can showcase your new business passion or products, or we will help you reach new levels with your current online/online business: one pixel at a time.

I have one more post on the subject of influence and persuasion before that happens.  Don’t miss it.  Discover how important influence and perusasion is to your long term successes.  It inlcudes the 3 golden keys to unlocking your golden treasure.

 

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