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New Skills- Blogging Using Authority Or Expert Bloggers- Learn The Difference By Learning New Skills

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Learn New Skills Blogging
New Skills Blogging

New Skills – why blog about blogs?

Recently I posted an article about the different types of websites available on the internet.  The feedback was very positive.  Most people never knew the various types of websites and most of you found it helpful when you searched online.

New Skills-the two types of blogs in simple terms

There are basically two types of logs out there in the blogosphere:

1 is an authority blog

2 the other is an expert blog                              

New Skills – how to tell the difference

An authority blog spends their time linking out to expert sites.  It goes something like this.  Hey readers, check out the great information on monetizing your blog at www.checkemout.com.  They bring value some value to the contents, but what they are really doing is sending you to an expert on the subject, or certainly someone that had more life experience with the subject so they can offer deeper experience to  the subject in the way of contents.  The long and short of an authority site is to redirect you to the expert so they use what we call- outbound links.

The opposite site of the same coin is the expert.  These bloggers deliver invaluable content, rich dynamic information and real life experience  about the subject you queried when you searched online.  Expert blogs have links coming in to them.  For example, want to learn new skills, then we are the expert blogging site and other bloggers send their readers to read more of what we write about on any particular subject.

Learning New Skills- why it matters to understand the difference

It’s important if you want to go to the original source of the subject, the resident expert-  per say.  Then you know whatever else you read there will be rich content, right on point and all in one place.  Most people who search online line do not want to be redirected to other sites.  They are searching for specific information and want to find it one click, not click after click to oh yeah…here it is after 30 minutes of .spinning your browser and wasting your valuable time.

Next time you are on a new blog for the first time, notice if the blogger sends you somewhere else for the basic information, or for more information.  If they do, chances are they are authority bloggers.  Also, when you finally do find everything you want and need on the subject, you can know they are an expert bloggers and return to them down the road for more information.

Learning New Skills- who to use expert and authority bloggers

Keep two lists: one for authority blogger the other for expert bloggers.  The next time you search for information, go back to your expert bloggers first.  Chances are if they cover the subject of interest, you will be sure to find everything you need there.  If you need more insight, than you can go to your expert bloggers and see where they take you.

Learn New Skills Blog Resource Box

George Napoli is both an author: Be Thinkful©, as well as an entrepreneur having coached and trained thousands of employees and entrepreneurs in high level skill sets in Leadership, Six Sigma, Management Training and a wide range of high level- life changing skill sets like thinking, creativity and innovation and change. I am a Professional Blogger and Professional Internet Marketer. I am fortunate to hold Masters Certificates in Human Resource Development, Strategic Organizational Leadership and a Master Black Belt in Six Sigma, all from Villanova University.

This post is property of Learn New Skills Blog. You may reproduce this post; New Skills- Blogging Using Authority Or Expert Bloggers- Learn The Difference By Learning New Skills only in its entirety, including resource information and maintaining active links.

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New Skills- Blogging Using Authority Or Expert Bloggers- Learn The Difference By Learning New Skills

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Learn New Skils Blogging

New Skils- Blogging

New Skills – why blog about blogs?   www.learnnewskillsblog.com

Recently I posted an article about the different types of websites available on the internet.  The feedback was very positive.  Most people never knew the various types of websites and most of you found it helpful when you searched online.

New Skills-the two types of blogs in simple terms

There are basically two types of blogs out there in the blogosphere:

1 is an authority blog

2 the other is an expert blog

New Skills – how to tell the difference

An authority blog spends their time linking out to expert sites.  It goes something like this.  Hey readers, check out the great information on monetizing your blog at www.checkemout.com.  They bring value some value to the contents, but what they are really doing is sending you to an expert on the subject, or certainly someone that had more life experience with the subject so they can offer deeper experience to  the subject in the way of contents.  The long and short of an authority site is to redirect you to the expert so they use what we call- outbound links.

The opposite site of the same coin is the expert blogger.  These bloggers deliver invaluable content, rich dynamic information and real life experience  about the subject you queried when you searched online.  Expert blogs have links coming in to them.  For example, want to learn new skills, then we are the expert blogging site and other bloggers send their readers to read more of what we write about on any particular subject.

Learning New Skills– why it matters to understand the difference

So who cares you ask?  Remember this.  Learning a new skill and skill development is all:  Proficiency, that is acquired or developed through training or experience. A developed talent or ability, something you learn: research skills.

Research is the number one thing people do online.  Sometimes they spend hours and hours researching a subject and even then find limited information.  Think about that.  If you can improve your online searching, you save yourself time and more importantly, find the information you are looking for.

One more thing about new skills andthe types of bloggers and blogs.  Don’t mistake a hyperlink as an outbound link.  Hyperlinks are used for people to find the key words they may be searching to find this particular article.

It’s also important if you want to go to the original source of the subject, the resident expert-  per say.  Then you know whatever else you read there will be rich content, right on point and all in one place.  Most people who search online line do not want to be redirected to other sites.  They are searching for specific information and want to find it one click, not click after click to oh yeah…here it is after 30 minutes of .spinning your browser and wasting your valuable time.

Next time you are on a new blog for the first time, notice if the blogger sends you somewhere else for the basic information, or for more information.  If they do, chances are they are authority bloggers.  Also, when you finally do find everything you want and need on the subject, you know they are an expert bloggers and return to them down the road for more information.

Learning New Skills– who to use expert and authority bloggers

Keep two lists in your favorites area: one for authority blogger the other for expert bloggers.  The next time you search for information, go back to your expert bloggers first.  Chances are if they cover the subject of interest, you will be sure to find everything you need there.  If you need more insight, than you can go to your expert bloggers and see where they take you.

Hopefully knowing about this new skill will help you be better at online searching.

Learn New Skills Blog Resource Box

George Napoli is both an author: Be Thinkful©, as well as an entrepreneur having coached and trained thousands of employees and entrepreneurs in high level skill sets in Leadership, Six Sigma, Management Training and a wide range of high level- life changing skill sets like thinking, creativity and innovation and change. I am a Professional Blogger and Professional Internet Marketer. I am fortunate to hold Masters Certificates in Human Resource Development, Strategic Organizational Leadership and a Master Black Belt in Six Sigma, all from Villanova University.

This post is property of Learn New Skills Blog. You may reproduce this post; New Skills- Blogging Using Authority Or Expert Bloggers- Learn The Difference By Learning New Skills only in its entirety, including resource information and maintaining active links.

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Learning New Skills-Internet Marketing Starting At The Beginning

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Learn the basics of internet marketing an introduction

Learn the basics of internet marketing

Learning New Skills- explaining internet marketing

In simple terms, using one word and the only best explanation is “traffic”.  Internet marketing is all about increasing traffic, which is online exposure, attracting new customers and ultimately converting customers online and offline through contents.  You write content and you internet market for the sole purpose of improving traffic by educating your prospects, or helping them learn something and hopefully converting this traffic we call prospects into customers so a business can increase revenue and profits.

In learning new skills, no matter what you understand from this point forward, you must get this concept as simple as it is.  Internet marketing is about driving traffic and attracting customers.  Knowing this, removes the mystique about a confusing term that carries a lot of extra baggage, by using industry terms such as: SEO, SEM, and on and on ad nasueum.  These are all means to an end and that end is traffic.  As we continue down the path of internet marketing, you will be learning new skills and all the terms used by internet marketers to drive traffic, better yet, to attract customers.

Learning New Skills– internet marketing origins

Beginning from the early 1990s Internet marketing made an amazing development from simple text-based websites that offered product information into highly evolved and complete online businesses promoting and selling their services on the Internet.

Nowadays, the Internet marketing industry has become a complicated and branchy science involving a great deal of theoretical knowledge in combination with applied techniques. As a science, it ranges from browser-side and server-side programming and coding on one end to marketing and economics on the other.

Learning New Skills- another meaning to get the full picture of internet marketing

Internet marketing means the use of the Internet to advertise and sell goods and services. It includes Banner and Text Advertising, Social Media Marketing, Email Marketing, Interactive Advertising, Affiliate Marketing and Search Engine Marketing (including Search Engine Optimization and Pay-Per-Click Advertising).

Learning new skills- top 5 reason to learn internet marketing

  1. Learning new skills- internet marketing- 31% of all online businesses want more traffic
  2. Learning new skills- internet marketing-it’s the top skill set for all successful businesses online
  3. Learning new skills- internet marketing- 65% of all consumer go to the internet to find local companies offline
  4. Learning new skills- internet marketing- the internet is growing faster with new businesses being added daily
  5. Learning new skills- internet marketing- is all about attracting customers by driving traffic to your site

Along our journey to learning new skills like internet marketing, we will learn all about these individual strategies.  Covering each element will be like a piece of a jig saw puzzle.  Each new component we cover is like adding another piece to the puzzle.  Eventually we add enough pieces that the picture of internet marketing will start to take shape.  Sometimes it takes the last piece for the picture to become perfectly clear, so be patient.  Be patient while you learn new skills.

Learn New Skills Blog Resource Box

George Napoli is both an author: Be Thinkful©, as well as an entrepreneur having coached and trained thousands of employees and entrepreneurs in high level skill sets in Leadership, Six Sigma, Management Training and a wide range of high level- life changing skill sets like thinking, creativity and innovation and change.  I am a Professional Blogger and Professional Internet Marketer.  I am fortunate to hold Masters Certificates in Human Resource Development, Strategic Organizational Leadership and a Master Black Belt in Six Sigma, all from Villanova University.

This post is property of Learn New Skills Blog.  You may reproduce this post; Learning New Skills-Internet Marketing Starting At The Beginning only in its entirety, including resource information and maintaining active links.

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Learn New Skills- The Professional Internet Marketer And The Evolution of Internet Marketing

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Internet Marketer

Internet Marketer And Internet Marketing

New Skills- Internet Marketer And The Evolution of Internet Marketing

Learn New skills- Internet Marketer

When it comes to new skills for marketing a business, there is no better skill set today than being an Internet Marketer.  I am fortunate to have just received (feb. 2012) my PIM designation.  PIM stands for Professional Internet Marketer.  That designation provides me all the internet skills and tools and skills required to successfully market online products and services for myself, or others.

Learn New Skills– internet marketer and the evolution of internet marketing

I have been involved in creating and marketing consumer products forever.  I’m not about to tell you how many years, as you may consider me “old news”.  I have sold every major retailer from east to west and north to south.  I know how to brand a consumer product and I know how to market it successfully through mass merchandising retailers we well as online.  (Check out www.yumdropsflavoring.com and you will see one of my consumer branded product creations and online business models).  More on Yum Drops™ flavoring later, since there is a ton of information we will learn from just studying that website as the journey of internet marketing continues.

Learn new skills- the evolution of marketing

It’s time to get back to the storyline of this post.  Every ten years, I purchase a new marketing manual.  Besides putting me to sleep at night, it keeps me abreast of changes and trends in marketing.  Look how marketing has evolved and the role internet marketing plays in 2012.

  • 1981 old fashion,100% traditional organic marketing to mass markets
  • 1991 85% was traditional organic marketing to mass markets, 15% e-marketing to mass markets
  • 2011- 35% e-marketing to niche markets and 65% traditional organic marketing

Learn new skills- the role of the Internet Marketer

Let’s review the role of the Internet Marketer and the subject of internet marketing in terms even I can understand.  The universal role for the internet marketer is to drive traffic.  To be more accurate, it’s to attract traffic and there is a big difference between then and we will get into that as the subject comes up.  Internet marketing therefore, is all about attracting traffic to your website or blog.

Now we know the high A of internet marketing:  attracting visitors to your site, so let’s move forward.

New Skills- internet marketer formal definition for the records

The Internet Marketer utilizes the body of knowledge called internet marketing.  This is a broad term that envelops all forms of advertising and marketing for a businesses, marketing companies, professionals, and individuals that market their products and services over the internet.  Stay focused on the universal objective of internet marketing: attracting traffic or visitors and you won’t be consumed by all the extras.

In this post I have reviewed what an Internet Marketer does and what internet marketing is about.  ALong this journey, I will venture into the basics and advanced internet skills and tools you can use to successfully market your own business online.  You can market products, services, information almost anything you decide to market.  Learn this once, and you will know all the tricks and secrets to being a successful internet marketer.   But remember this, the journey is long but the rewards from these new skills are well worth the effort.

At the same time, along the internet marketing journey, I will mix in some posts for learning new skills besides internet marketing like: Forecasting: finding trends and patterns to identify that next big idea, as well as including learning new skills for work, for business development and just for fun.

While you may not have the PIM designation when this journey is complete, you will have all the internet skills and tools to be successful at internet marketing.  I may even turn this into a live case study and membership site to reveal how I launch a new online business model, each step of the way.  If I do, you will then see how effective I am at attracting customers and getting them to take the actions that your business model dictates.  By the way, taking some action is the second universal objective for the Internet Marketer and internet marketing.  (You will learn all about the 6 types of internet business models, and their online objectives in a couple of posts from now.  You won’t want to miss this information.)

In my next post, Learn New Skills will reveal the four components of integrated internet marketing.  Don’t miss the boat.

George Napoli is both an author: Be Thinkful©, as well as an entrepreneur having coached and trained thousands of employees and entrepreneurs in high level skill sets in Leadership, Six Sigma, Management Training and a wide range of high level- life changing skill sets like thinking, creativity and innovation and change.  I am a Professional Blogger and Professional Internet Marketer.  I am fortunate to hold Masters Certificates in Human Resource Development, Strategic Organizational Leadership and a Master Black Belt in Six Sigma, all from Villanova University.

This post is property of Learn New Skills Blog.  You may reproduce this post; Learn New Skills- The Professional Internet Marketer And The Evolution of Internet Marketing only in its entirety, including resource information and maintaining active links.

 

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New Skills-Influence And Persuasion: Three Golden Keys And More- 2nd Post

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New Skills- 3 Golden Keys to Influence and Persuasion

New Skills- 3 Golden Keys to Influence and Persuasion

New Skills-Influence And Persuasion:  Three Golden Keys And More

New skills- Influence and persuasion an important skill set part 2

In our first post, we mentioned how important it is to learn new skills like influence and persuasion.  We also laid the groundwork and basics for the subject of influence and persuasion.  To keep that post length a little shorter, we broke it into 2 parts.

In this post we will show you the:

  • 3 golden keys to influence and persuasion
  • Modern techniques that makes you effective
  • The insight to the performance tools Presentation Master you can use In my first attempt at trying to sell a product

New skills– Influence and persuasion a quick review: what’s the difference again?

The American Heritage Dictionary defines manipulation: “Shrewd or devious management, especially for one’s own advantage”.  This is most fitting when discussing the difference between influence and persuasion compared to manipulation.   There is no way we can leave this difference out of the article.

With influence and persuasion, it’s all about the opportunity for two people to come together on an opinion that is mutually beneficial. No one wins if someone loses and manipulation or hard selling tactics is not effective long term. In order for you to be successful long term with selling your thoughts and ideas, it has to be a win-win.

New skills- influence and persuasion the 3 golden keys:

  1. The emotional connection
  2. Trust
  3. Listeners point of view

New skills- Influence and persuasion the emotional connection is the 1st key

Do you have trouble getting your thoughts or ideas across? When you speak, do others listen to you, or do you feel your listener wandering?

Effective influence and persuasion is basic communications for “convincing” others.  This new skill is essential in business and everyday life. According to Bert Decker’s book: “You Have To Be Believed To Be Heard”, the most powerful communications reaches not only the mind but also the heart. I highly recommend this book for persuading and influencing others.

Influence and persuasion- trust is the 2nd key

It comes down to a simple question. Who will they trust?  At the end of the day, it always comes down to trust.  Do you trust them, or not?  Do you believe what they are saying, or not?  Is this person credible, or not?

Trust is so valuable that we spend our entire lives building trust and credibility, and rightfully so.  The more effective we are in doing that, the more successful you will be when it comes to influence and persuasion.

Influence and persuasion- listener’s point of view is the 3nd key

OK listeners, listen up!!!.  This is 2012, hardly a new year by now.  Get this right and you will have a happy new year.  The “listeners’ point of view is the foundation, cornerstone and starting point for influence and persuasion.   When you get this right and have the other two keys in place…it’s like presto.  Being effective at influence and persuasion opens the golden treasures to being more successful, more productive and more valuable….and more influential.  You are what we call- a person of influence.

In the next generation of influence and persuasion, it’s not really about you.  No one cares that you have a great idea.  Nobody is really interested in the products you sell.  When you get the right perspective on how to influence and persuade, you will be more effective and more successful at it.

You must know and understand your listener.  When you start off with “I have this great (product or idea or whatever the situation) I know you will like”, you just triggered the self preservation mechanism I discussed in the first post.  If your listener hasn’t already said no, he is already thinking no.

New skills- influence and persuasion is all about knowing your listener

In business you need to identify what they call the pain, or problem area:  When you know your listener, you know what:

  • Keeps them from falling asleep?
  • They are they really concerned about?
  • Frustrates them?
  • They are angry about and who are they angry with?
  • What they have to do and must do in their business to succeed or to grow it to the next level

In your personal lives, you identify the pleaser:  When you know your listener, you know what:

  • They truly desire most?
  • Excites your listener?
  • Appeals to them being happy?

New skills-influence and persuasion answering the two most important questions

Since influence and persuasion is used in both our everyday lives and in business, I will give you approaches to both perspectives.  When you can identify the top two pains of your listener, you are ready to start your presentation for the business perspective.  When you can identify the top two pleasers for your listener, you are ready to start your presentation for the personal perspective.

A quick comment on presentations.  A presentation is how you get others to understand and accept your ideas. In simple terms, it has an

  • Opening- with the listener’s point of view
  • Body- what you are trying to get others to understand or accept your ideas on
  • Benefits- why this solves the pain or pleaser
  • Answers to objections- why the benefits solve the issues
  • Call to action- to do something by a certain date

Here are the simple steps to influence and persuasion for a successful presentation and in this sequence.

  1. Start with the listeners point of view
  2. Show them how benefits solve the problem
  3. Prepare a list of objections that they will most likely have
  4. Summarize the listeners point of view again
  5. Have them take the action you want by a certain time frame.

Here are two examples.  The first is convincing someone on a new idea you have, the second is convincing your friends that Saturday night dinner is at the place you want to go, even though everyone has their favorite spot in mind.

Selling your idea on a new product you developed:  “Dan I know you want to attract new markets and increase your company’s profits.  New products are the heart beat of every company, especially when they appeal to your target customers and meet your profit objectives.  My idea will help you deliver those customers and add more profit to your bottom line.  You may be thinking, how can I afford to develop new products or spend money to buy them.  Dan, you don’t have to, in fact you don’t even need to buy my super widget product.  We can do a joint venture, and I will make 8% on any sales you make and I will help you to market it.”  We need a short follow up meeting to review the concept.”  Think you may get a yes here?

Selling your friends on your dinner location:

“Hey Tom and Mary.  I know you guys love the hustle and bustle in a white table cloth establishment.  And Carl and Rose, you just mentioned you love fine Italian.  Honey, we should think about Napoli’s Fine Classic Italian restaurant Saturday night.  Now I know everyone is thinking of their favorite spots, but tonight seems like it should be special, different and upbeat.  It’s not the last supper- a little humor, and this place is really heating up in the news!  I will handle the reservations for six at 8 PM.”   I think you made a good case and would likely convince the group.

Influence and persuasion- high performance tools- The Presentation

BeThinkful

BeThinkful

In my book Be Thinkful, I include a template tool for making presentations.  It’s called The Presentation Master.  It starts with the listener’s point of view.  The Presentation Master is included as a free bonus for buying the book and comes with an easy to use worksheet and excel template you can use for every presentation you make.  The book is $7.95.

Good luck with learning new skills like influence and persuasion.  If you get this skill right, your dreams will come true.

George Napoli is both an author: Be Thinkful©, as well as an entrepreneur having coached and trained thousands of employees and entrepreneurs in high level skill sets in Leadership, Six Sigma, Management Training and a wide range of high level- life changing skill sets like thinking, creativity and innovation and change.  I am a Professional Blogger and Professional Internet Marketer.  I am fortunate to hold Masters Certificates in Human Resource Development, Strategic Organizational Leadership and a Master Black Belt in Six Sigma, all from Villanova University.

This post is property of Learn New Skills Blog.  You may reproduce this post; New Skills-Influence And Persuasion:  Three Golden Keys And More only in its entirety, including resource information and maintaining active links.

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